还有一个简单的答案，使用CATextLayer。

添加CATextLayer到UITextView的层。 使用UITextViewDelegate方法，简单地改变CATextLayer的颜色。

func txtViewPlaceholder() {
    let textlayer = CATextLayer()

    textlayer.frame = CGRect(x: 5, y: 5, width: 200, height: 18)
    textlayer.contentsScale = UIScreen.main.scale
    textlayer.fontSize = 12
    textlayer.alignmentMode = kCAAlignmentLeft
    textlayer.string = "Enter here"
    textlayer.isWrapped = true
    textlayer.name = "placeholder"
    textlayer.backgroundColor = UIColor.white.cgColor
    textlayer.foregroundColor = UIColor.black.cgColor

    yourTxtVw.layer.insertSublayer(textlayer, at: 0)
}

func removeAddPlaceholder(remove: Bool, textView: UITextView) {
    for layers in textView.layer.sublayers! where layers.name == "placeholder" {
        
        if remove {
            (layers as! CATextLayer).foregroundColor = UIColor.white.cgColor
        } else {
            (layers as! CATextLayer).foregroundColor = UIColor.black.cgColor
        }
        
    }
}


extension YourViewController : UITextViewDelegate {

    func textViewShouldBeginEditing(_ textView: UITextView) -> Bool {
    
        removeAddPlaceholder(remove: true, textView: textView)
    
        return true
    }

    func textViewDidEndEditing(_ textView: UITextView) {
    
        if textView.text.count <= 0 {
            removeAddPlaceholder(remove: false, textView: textView)
        }
    }

}

我建议使用SZTextView。

https://github.com/glaszig/SZTextView

从storyboard中添加默认的UITextView，然后将其自定义类更改为SZTextView，如下所示

然后您将在属性检查器中看到两个新选项

我用swift写了一个类。您可以在需要时导入这个类。

import UIKit

public class CustomTextView： UITextView {

private struct Constants {
    static let defaultiOSPlaceholderColor = UIColor(red: 0.0, green: 0.0, blue: 0.0980392, alpha: 0.22)
}
private let placeholderLabel: UILabel = UILabel()

private var placeholderLabelConstraints = [NSLayoutConstraint]()

@IBInspectable public var placeholder: String = "" {
    didSet {
        placeholderLabel.text = placeholder
    }
}

@IBInspectable public var placeholderColor: UIColor = CustomTextView.Constants.defaultiOSPlaceholderColor {
    didSet {
        placeholderLabel.textColor = placeholderColor
    }
}

override public var font: UIFont! {
    didSet {
        placeholderLabel.font = font
    }
}

override public var textAlignment: NSTextAlignment {
    didSet {
        placeholderLabel.textAlignment = textAlignment
    }
}

override public var text: String! {
    didSet {
        textDidChange()
    }
}

override public var attributedText: NSAttributedString! {
    didSet {
        textDidChange()
    }
}

override public var textContainerInset: UIEdgeInsets {
    didSet {
        updateConstraintsForPlaceholderLabel()
    }
}

override public init(frame: CGRect, textContainer: NSTextContainer?) {
    super.init(frame: frame, textContainer: textContainer)
    commonInit()
}

required public init?(coder aDecoder: NSCoder) {
    super.init(coder: aDecoder)
    commonInit()
}

private func commonInit() {
    NSNotificationCenter.defaultCenter().addObserver(self,
                                                     selector: #selector(textDidChange),
                                                     name: UITextViewTextDidChangeNotification,
                                                     object: nil)

    placeholderLabel.font = font
    placeholderLabel.textColor = placeholderColor
    placeholderLabel.textAlignment = textAlignment
    placeholderLabel.text = placeholder
    placeholderLabel.numberOfLines = 0
    placeholderLabel.backgroundColor = UIColor.clearColor()
    placeholderLabel.translatesAutoresizingMaskIntoConstraints = false
    addSubview(placeholderLabel)
    updateConstraintsForPlaceholderLabel()
}

private func updateConstraintsForPlaceholderLabel() {
    var newConstraints = NSLayoutConstraint.constraintsWithVisualFormat("H:|-(\(textContainerInset.left + textContainer.lineFragmentPadding))-[placeholder]",
                                                                        options: [],
                                                                        metrics: nil,
                                                                        views: ["placeholder": placeholderLabel])
    newConstraints += NSLayoutConstraint.constraintsWithVisualFormat("V:|-(\(textContainerInset.top))-[placeholder]",
                                                                     options: [],
                                                                     metrics: nil,
                                                                     views: ["placeholder": placeholderLabel])
    newConstraints.append(NSLayoutConstraint(
        item: placeholderLabel,
        attribute: .Width,
        relatedBy: .Equal,
        toItem: self,
        attribute: .Width,
        multiplier: 1.0,
        constant: -(textContainerInset.left + textContainerInset.right + textContainer.lineFragmentPadding * 2.0)
        ))
    removeConstraints(placeholderLabelConstraints)
    addConstraints(newConstraints)
    placeholderLabelConstraints = newConstraints
}

@objc private func textDidChange() {
    placeholderLabel.hidden = !text.isEmpty
}

public override func layoutSubviews() {
    super.layoutSubviews()
    placeholderLabel.preferredMaxLayoutWidth = textContainer.size.width - textContainer.lineFragmentPadding * 2.0
}

deinit {
    NSNotificationCenter.defaultCenter().removeObserver(self,
                                                        name: UITextViewTextDidChangeNotification,
                                                        object: nil)
}

}

我对bcd的解决方案做了一些小修改，以允许从Xib文件初始化、文本包装和保持背景颜色。希望它能为其他人省去麻烦。

UIPlaceHolderTextView.h:

#import <Foundation/Foundation.h>
IB_DESIGNABLE
@interface UIPlaceHolderTextView : UITextView

@property (nonatomic, retain) IBInspectable NSString *placeholder;
@property (nonatomic, retain) IBInspectable UIColor *placeholderColor;

-(void)textChanged:(NSNotification*)notification;

@end

UIPlaceHolderTextView.m:

#import "UIPlaceHolderTextView.h"

@interface UIPlaceHolderTextView ()

@property (nonatomic, retain) UILabel *placeHolderLabel;

@end

@implementation UIPlaceHolderTextView

CGFloat const UI_PLACEHOLDER_TEXT_CHANGED_ANIMATION_DURATION = 0.25;

- (void)dealloc
{
    [[NSNotificationCenter defaultCenter] removeObserver:self];
#if __has_feature(objc_arc)
#else
    [_placeHolderLabel release]; _placeHolderLabel = nil;
    [_placeholderColor release]; _placeholderColor = nil;
    [_placeholder release]; _placeholder = nil;
    [super dealloc];
#endif
}

- (void)awakeFromNib
{
    [super awakeFromNib];

    // Use Interface Builder User Defined Runtime Attributes to set
    // placeholder and placeholderColor in Interface Builder.
    if (!self.placeholder) {
        [self setPlaceholder:@""];
    }

    if (!self.placeholderColor) {
        [self setPlaceholderColor:[UIColor lightGrayColor]];
    }

    [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:nil];
}

- (id)initWithFrame:(CGRect)frame
{
    if( (self = [super initWithFrame:frame]) )
    {
        [self setPlaceholder:@""];
        [self setPlaceholderColor:[UIColor lightGrayColor]];
        [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:nil];
    }
    return self;
}

- (void)textChanged:(NSNotification *)notification
{
    if([[self placeholder] length] == 0)
    {
        return;
    }

    [UIView animateWithDuration:UI_PLACEHOLDER_TEXT_CHANGED_ANIMATION_DURATION animations:^{
    if([[self text] length] == 0)
    {
        [[self viewWithTag:999] setAlpha:1];
    }
    else
    {
        [[self viewWithTag:999] setAlpha:0];
    }
    }];
}

- (void)setText:(NSString *)text {
    [super setText:text];
    [self textChanged:nil];
}

- (void)drawRect:(CGRect)rect
{
    if( [[self placeholder] length] > 0 )
    {
        if (_placeHolderLabel == nil )
        {
            _placeHolderLabel = [[UILabel alloc] initWithFrame:CGRectMake(8,8,self.bounds.size.width - 16,0)];
            _placeHolderLabel.lineBreakMode = NSLineBreakByWordWrapping;
            _placeHolderLabel.numberOfLines = 0;
            _placeHolderLabel.font = self.font;
            _placeHolderLabel.backgroundColor = [UIColor clearColor];
            _placeHolderLabel.textColor = self.placeholderColor;
            _placeHolderLabel.alpha = 0;
            _placeHolderLabel.tag = 999;
            [self addSubview:_placeHolderLabel];
        }

        _placeHolderLabel.text = self.placeholder;
        [_placeHolderLabel sizeToFit];
        [self sendSubviewToBack:_placeHolderLabel];
    }

    if( [[self text] length] == 0 && [[self placeholder] length] > 0 )
    {
        [[self viewWithTag:999] setAlpha:1];
    }

    [super drawRect:rect];
}

@end

我刚刚发现，在iOS 10中，你现在可以将UITextView转换为方法的UITextField，并在方法中设置占位符。刚试过，它不需要子类化UITextView就能工作。

下面是一个对我有用的例子:

-(void)customizeTextField:(UITextField *)textField placeholder:(NSString *)pText withColor:(UIColor *)pTextColor{

        textField.attributedPlaceholder = [[NSAttributedString alloc]
                                          initWithString:pText
                                          attributes:@{NSForegroundColorAttributeName:pTextColor}];
    }

为了将它用于UITextView，你只需要将它传递给方法，使用像这样的类型转换:

[self customizeTextField:(UITextField*)_myTextView placeholder:@"Placeholder" withColor:[UIColor blackColor]];

注:经过测试，我发现这个解决方案在iOS9上也很好。但是会在iOS8.x上导致崩溃

更简单，并且仍然考虑到用户在某些时候输入的一些文本

BOOL placeHolderTextVisible;

在viewDidLoad上，设置它为YES(或DidMoveToSuperview，或awakeFromNib)

然后,在 - (BOOL) textView:(UITextView*)textView shouldBeginEditing

    - (BOOL)textViewShouldBeginEditing:(UITextView *)textView;
{
   if (placeHolderTextVisible) {
    placeHolderTextVisible = NO;
    textView.text = @"";
   }
 return YES;
}