After looking through (and trying out) most of the proposed solutions to this seemingly obvious - but missing - feature of UITextView, the 'best' closest I found was that from BobDickinson. But I didnt like having to resort to a whole new subclass [I prefer drop-in categories for such simple functional additions], nor that it intercepted UITextViewDelegate methods, which is probably going to mess up your existing UITextView handling code. So here's my take on a drop-in category that'll work on any existing UITextView instance...

#import <objc/runtime.h>

// Private subclass needed to override placeholderRectForBounds: to correctly position placeholder
@interface _TextField : UITextField
@property UIEdgeInsets insets;
@end
@implementation _TextField
- (CGRect)placeholderRectForBounds:(CGRect)bounds
{
    CGRect rect = [super placeholderRectForBounds:bounds];
    return UIEdgeInsetsInsetRect(rect, _insets);
}
@end

@implementation UITextView (Placeholder)

static const void *KEY;

- (void)setPlaceholder:(NSString *)placeholder
{
    _TextField *textField = objc_getAssociatedObject(self, &KEY);
    if (!textField) {
        textField = [_TextField.alloc initWithFrame:self.bounds];
        textField.autoresizingMask = UIViewAutoresizingFlexibleWidth | UIViewAutoresizingFlexibleHeight;
        textField.userInteractionEnabled = NO;
        textField.font = self.font;

        textField.contentVerticalAlignment = UIControlContentVerticalAlignmentTop;
        textField.insets = UIEdgeInsetsMake(self.textContainerInset.top,
                                            self.textContainerInset.left + self.textContainer.lineFragmentPadding,
                                            self.textContainerInset.bottom,
                                            self.textContainerInset.right);
        [self addSubview:textField];
        [self sendSubviewToBack:textField];

        objc_setAssociatedObject(self, &KEY, textField, OBJC_ASSOCIATION_RETAIN);

        [NSNotificationCenter.defaultCenter addObserver:self selector:@selector(updatePlaceholder:) name:UITextViewTextDidChangeNotification object:nil];
    }
    textField.placeholder = placeholder;
}

- (NSString*)placeholder
{
    UITextField *textField = objc_getAssociatedObject(self, &KEY);
    return textField.placeholder;
}

- (void)updatePlaceholder:(NSNotification *)notification
{
    UITextField *textField = objc_getAssociatedObject(self, &KEY);
    textField.font = self.font;
    [textField setAlpha:self.text.length? 0 : 1];
}

@end

它使用简单，只是显而易见的

UITextView *myTextView = UITextView.new;
...
myTextView.placeholder = @"enter text here";

它通过添加一个UITextField -在正确的位置-在你的UITextView后面，并利用它的占位符代替(因此你不必担心得到正确的颜色等)，然后监听通知，每当你的UITextView被改变显示/隐藏这个UITextField(因此它不会干扰你现有的UITextViewDelegate调用)。这里面没有什么神奇的数字……: -)

objc_setAssociatedObject()/objc_getAssociatedObject()是为了避免必须子类化UITextView。[不幸的是，要正确地定位UITextField，有必要引入一个'private'子类，以覆盖placeholderRectForBounds:]

改编自BobDickinson的斯威夫特回答。

我对发布的任何解决方案都不太满意，因为它们有点重。向视图中添加视图并不理想(尤其是在drawRect:)。它们都有漏洞，这也是不可接受的。

这是我的解决方案:SAMTextView

SAMTextView.h

//
//  SAMTextView.h
//  SAMTextView
//
//  Created by Sam Soffes on 8/18/10.
//  Copyright 2010-2013 Sam Soffes. All rights reserved.
//

#import <UIKit/UIKit.h>

/**
 UITextView subclass that adds placeholder support like UITextField has.
 */
@interface SAMTextView : UITextView

/**
 The string that is displayed when there is no other text in the text view.

 The default value is `nil`.
 */
@property (nonatomic, strong) NSString *placeholder;

/**
 The color of the placeholder.

 The default is `[UIColor lightGrayColor]`.
 */
@property (nonatomic, strong) UIColor *placeholderTextColor;

/**
 Returns the drawing rectangle for the text views’s placeholder text.

 @param bounds The bounding rectangle of the receiver.
 @return The computed drawing rectangle for the placeholder text.
 */
- (CGRect)placeholderRectForBounds:(CGRect)bounds;

@end

SAMTextView.m

//
//  SAMTextView.m
//  SAMTextView
//
//  Created by Sam Soffes on 8/18/10.
//  Copyright 2010-2013 Sam Soffes. All rights reserved.
//

#import "SAMTextView.h"

@implementation SAMTextView

#pragma mark - Accessors

@synthesize placeholder = _placeholder;
@synthesize placeholderTextColor = _placeholderTextColor;

- (void)setText:(NSString *)string {
  [super setText:string];
  [self setNeedsDisplay];
}


- (void)insertText:(NSString *)string {
  [super insertText:string];
  [self setNeedsDisplay];
}


- (void)setAttributedText:(NSAttributedString *)attributedText {
  [super setAttributedText:attributedText];
  [self setNeedsDisplay];
}


- (void)setPlaceholder:(NSString *)string {
  if ([string isEqual:_placeholder]) {
    return;
  }

  _placeholder = string;
  [self setNeedsDisplay];
}


- (void)setContentInset:(UIEdgeInsets)contentInset {
  [super setContentInset:contentInset];
  [self setNeedsDisplay];
}


- (void)setFont:(UIFont *)font {
  [super setFont:font];
  [self setNeedsDisplay];
}


- (void)setTextAlignment:(NSTextAlignment)textAlignment {
  [super setTextAlignment:textAlignment];
  [self setNeedsDisplay];
}


#pragma mark - NSObject

- (void)dealloc {
  [[NSNotificationCenter defaultCenter] removeObserver:self name:UITextViewTextDidChangeNotification object:self];
}


#pragma mark - UIView

- (id)initWithCoder:(NSCoder *)aDecoder {
  if ((self = [super initWithCoder:aDecoder])) {
    [self initialize];
  }
  return self;
}


- (id)initWithFrame:(CGRect)frame {
  if ((self = [super initWithFrame:frame])) {
    [self initialize];
  }
  return self;
}


- (void)drawRect:(CGRect)rect {
  [super drawRect:rect];

  if (self.text.length == 0 && self.placeholder) {
    rect = [self placeholderRectForBounds:self.bounds];

    UIFont *font = self.font ? self.font : self.typingAttributes[NSFontAttributeName];

    // Draw the text
    [self.placeholderTextColor set];
    [self.placeholder drawInRect:rect withFont:font lineBreakMode:NSLineBreakByTruncatingTail alignment:self.textAlignment];
  }
}


#pragma mark - Placeholder

- (CGRect)placeholderRectForBounds:(CGRect)bounds {
  // Inset the rect
  CGRect rect = UIEdgeInsetsInsetRect(bounds, self.contentInset);

  if (self.typingAttributes) {
    NSParagraphStyle *style = self.typingAttributes[NSParagraphStyleAttributeName];
    if (style) {
      rect.origin.x += style.headIndent;
      rect.origin.y += style.firstLineHeadIndent;
    }
  }

  return rect;
}


#pragma mark - Private

- (void)initialize {
  [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:self];

  self.placeholderTextColor = [UIColor colorWithWhite:0.702f alpha:1.0f];
}


- (void)textChanged:(NSNotification *)notification {
  [self setNeedsDisplay];
}

@end

它比其他的要简单得多，因为它不使用子视图(或有泄漏)。请随意使用。

更新11/10/11:它现在是文档化的，并支持在接口生成器中使用。

更新11/24/13:指向新的回购。

你也可以创建一个新的类TextViewWithPlaceholder作为UITextView的子类。

(这段代码有点粗糙——但我认为它在正确的轨道上。)

@interface TextViewWithPlaceholder : UITextView
{

    NSString *placeholderText;  // make a property
    UIColor *placeholderColor;  // make a property
    UIColor *normalTextColor;   // cache text color here whenever you switch to the placeholderColor
}

- (void) setTextColor: (UIColor*) color
{
   normalTextColor = color;
   [super setTextColor: color];
}

- (void) updateForTextChange
{
    if ([self.text length] == 0)
    { 
        normalTextColor = self.textColor;
        self.textColor = placeholderColor;
        self.text = placeholderText;
    }
    else
    {
        self.textColor = normalTextColor;
    }

}

在委托中，添加以下内容:

- (void)textViewDidChange:(UITextView *)textView
{
    if ([textView respondsToSelector: @selector(updateForTextChange)])
    {
        [textView updateForTextChange];
    }

}

我遵循了这个链接的代码。只有7个简单的步骤。它添加了一个UILabel的textView和隐藏/显示标签时，文本输入或从textView通过textView的textViewDidChangeSelection(_ textView: UITextView)委托方法。我将步骤放在代码上方的注释中。

// 1. make sure to include the UITextViewDelegate
class YourClass: UITextViewDelegate {

    @IBOutlet weak var textView : UITextView!

    // 2. create placeholder textLabel
    let placeHolderTextLabel: UILabel = {
        let placeholderLabel = UILabel()
        placeholderLabel.text = "Placeholder text..."
        placeholderLabel.sizeToFit()
        placeholderLabel.textColor = UIColor.lightGray
        return placeholderLabel
    }()

    override func viewDidLoad() {
        super.viewDidLoad()

        // 3. set textView delegate
        textView.delegate = self

        configurePlaceholderTextLabel()
    }


    func configurePlaceholderTextLabel() {

        // 4. add placeholder label to textView, set it's frame and font
        textView.addSubview(placeHolderTextLabel)
        placeHolderTextLabel.frame.origin = CGPoint(x: 5, y: (textView.font?.pointSize)! / 2)
        placeHolderTextLabel.font = UIFont.systemFont(ofSize: (textView.font?.pointSize)!)

        // 5. decide wether the placeHolderTextLabel is hidden or not depending on if there is or isn't text inside the textView
        placeHolderTextLabel.isHidden = !textView.text.isEmpty

    }

    // 6. implement textView delegate method to update the placeHolderTextLabel when the text is changed
    func textViewDidChangeSelection(_ textView: UITextView) {

        // 7. decide wether the placeHolderTextLabel is hidden or not depending on if there is or isn't text inside the textView when text in textView is changed
        placeHolderTextLabel.isHidden = !textView.text.isEmpty
    }

}

简单的方法，使用以下UITextViewDelegate方法在UITextView中创建占位符文本:

- (void)textViewDidBeginEditing:(UITextView *)textView
{
    if ([textView.text isEqualToString:@"placeholder text here..."]) {
         textView.text = @"";
         textView.textColor = [UIColor blackColor]; //optional
    }
    [textView becomeFirstResponder];
}

- (void)textViewDidEndEditing:(UITextView *)textView
{
    if ([textView.text isEqualToString:@""]) {
        textView.text = @"placeholder text here...";
        textView.textColor = [UIColor lightGrayColor]; //optional
    }
    [textView resignFirstResponder];
}

只需要记住在创建时使用准确的文本设置myUITextView即可。

UITextView *myUITextView = [[UITextView alloc] init];
myUITextView.delegate = self;
myUITextView.text = @"placeholder text here...";
myUITextView.textColor = [UIColor lightGrayColor]; //optional

在包含这些方法之前，让父类成为一个UITextViewDelegate。

@interface MyClass () <UITextViewDelegate>
@end

Swift 3.1代码

func textViewDidBeginEditing(_ textView: UITextView) 
{
    if (textView.text == "placeholder text here..." && textView.textColor == .lightGray)
    {
        textView.text = ""
        textView.textColor = .black
    }
    textView.becomeFirstResponder() //Optional
}

func textViewDidEndEditing(_ textView: UITextView)
{
    if (textView.text == "")
    {
        textView.text = "placeholder text here..."
        textView.textColor = .lightGray
    }
    textView.resignFirstResponder()
}

只需要记住在创建时使用准确的文本设置myUITextView即可。

 let myUITextView = UITextView.init()
 myUITextView.delegate = self
 myUITextView.text = "placeholder text here..."
 myUITextView.textColor = .lightGray

在包含这些方法之前，让父类成为一个UITextViewDelegate。

class MyClass: UITextViewDelegate
{

}

这里还有另一种方法，它复制了UITextField占位符的轻微缩进:

将UITextField拖到UITextView的右边，这样它们的左上角就对齐了。将占位符文本添加到文本字段。

在viewDidLoad中添加:

[tView setDelegate:self];
tView.contentInset = UIEdgeInsetsMake(-8,-8,0,0);
tView.backgroundColor = [UIColor clearColor];

然后添加:

- (void)textViewDidChange:(UITextView *)textView {
    if (textView.text.length == 0) {
        textView.backgroundColor = [UIColor clearColor];            
    } else {
        textView.backgroundColor = [UIColor whiteColor];
    }
}