After looking through (and trying out) most of the proposed solutions to this seemingly obvious - but missing - feature of UITextView, the 'best' closest I found was that from BobDickinson. But I didnt like having to resort to a whole new subclass [I prefer drop-in categories for such simple functional additions], nor that it intercepted UITextViewDelegate methods, which is probably going to mess up your existing UITextView handling code. So here's my take on a drop-in category that'll work on any existing UITextView instance...

#import <objc/runtime.h>

// Private subclass needed to override placeholderRectForBounds: to correctly position placeholder
@interface _TextField : UITextField
@property UIEdgeInsets insets;
@end
@implementation _TextField
- (CGRect)placeholderRectForBounds:(CGRect)bounds
{
    CGRect rect = [super placeholderRectForBounds:bounds];
    return UIEdgeInsetsInsetRect(rect, _insets);
}
@end

@implementation UITextView (Placeholder)

static const void *KEY;

- (void)setPlaceholder:(NSString *)placeholder
{
    _TextField *textField = objc_getAssociatedObject(self, &KEY);
    if (!textField) {
        textField = [_TextField.alloc initWithFrame:self.bounds];
        textField.autoresizingMask = UIViewAutoresizingFlexibleWidth | UIViewAutoresizingFlexibleHeight;
        textField.userInteractionEnabled = NO;
        textField.font = self.font;

        textField.contentVerticalAlignment = UIControlContentVerticalAlignmentTop;
        textField.insets = UIEdgeInsetsMake(self.textContainerInset.top,
                                            self.textContainerInset.left + self.textContainer.lineFragmentPadding,
                                            self.textContainerInset.bottom,
                                            self.textContainerInset.right);
        [self addSubview:textField];
        [self sendSubviewToBack:textField];

        objc_setAssociatedObject(self, &KEY, textField, OBJC_ASSOCIATION_RETAIN);

        [NSNotificationCenter.defaultCenter addObserver:self selector:@selector(updatePlaceholder:) name:UITextViewTextDidChangeNotification object:nil];
    }
    textField.placeholder = placeholder;
}

- (NSString*)placeholder
{
    UITextField *textField = objc_getAssociatedObject(self, &KEY);
    return textField.placeholder;
}

- (void)updatePlaceholder:(NSNotification *)notification
{
    UITextField *textField = objc_getAssociatedObject(self, &KEY);
    textField.font = self.font;
    [textField setAlpha:self.text.length? 0 : 1];
}

@end

它使用简单，只是显而易见的

UITextView *myTextView = UITextView.new;
...
myTextView.placeholder = @"enter text here";

它通过添加一个UITextField -在正确的位置-在你的UITextView后面，并利用它的占位符代替(因此你不必担心得到正确的颜色等)，然后监听通知，每当你的UITextView被改变显示/隐藏这个UITextField(因此它不会干扰你现有的UITextViewDelegate调用)。这里面没有什么神奇的数字……: -)

objc_setAssociatedObject()/objc_getAssociatedObject()是为了避免必须子类化UITextView。[不幸的是，要正确地定位UITextField，有必要引入一个'private'子类，以覆盖placeholderRectForBounds:]

改编自BobDickinson的斯威夫特回答。

一个更简单的方法是创建一个次要的UITextView，它具有与原始文本视图相同的所有属性，除了不同的textColor，并带有约束以确保它们保持对齐。然后当任何字符进入主文本视图时，隐藏克隆文本视图，否则显示带有一些文本的克隆文本视图。

这可以通过几种方式实现，但相对简单的方法是子类化UITextView并将所有这些逻辑保留在子类中。

所以，子类UITextView并允许它惰性地创建它的占位符视图

接口文件:

@interface FOOTextView : UITextView <UITextViewDelegate>

@property (nonatomic, copy) NSString *placeholderText;

- (void)checkPlaceholder;

@end

实现文件:

#import "FOOTextView.h"

@interface FOOTextView ()

@property (nonatomic, strong) UITextView *placeholderTextView;

@end

@implementation FOOTextView

- (void)checkPlaceholder {
    // Hide the placeholder text view if we've got any text
    self.placeholderTextView.hidden = (self.text.length > 0 || self.attributedText.length > 0);
}

- (void)setPlaceholderText:(NSString *)placeholderText {
    _placeholderText = [placeholderText copy];

    // Setup the placeholder text view if we haven't already
    [self setupPlaceholderTextView];

    // Apply the placeholder text to the placeholder text view
    self.placeholderTextView.text = placeholderText;
}

- (void)setupPlaceholderTextView {
    if (!self.placeholderTextView) {

        // Setup the place holder text view, duplicating our visual setup
        self.placeholderTextView = [[UITextView alloc] initWithFrame:CGRectZero];
        self.placeholderTextView.translatesAutoresizingMaskIntoConstraints = NO;
        self.placeholderTextView.textColor = self.placeholderTextColor ? self.placeholderTextColor : [UIColor colorWithRed:199.f/255.f green:199.f/255.f blue:205.f/255.f alpha:1.f];
        self.placeholderTextView.userInteractionEnabled = NO;
        self.placeholderTextView.font = self.font;
        self.placeholderTextView.textAlignment = self.textAlignment;
        self.placeholderTextView.backgroundColor = self.backgroundColor;
        self.placeholderTextView.editable = NO;

        // Our background color must be clear for the placeholder text view to show through
        self.backgroundColor = [UIColor clearColor];

        // Insert the placeholder text view into our superview, below ourself so it shows through
        [self.superview insertSubview:self.placeholderTextView belowSubview:self];

        // Setup constraints to ensure the placeholder text view stays aligned with us
        NSLayoutConstraint *constraintCenterX = [NSLayoutConstraint constraintWithItem:self.placeholderTextView attribute:NSLayoutAttributeCenterX relatedBy:NSLayoutRelationEqual toItem:self attribute:NSLayoutAttributeCenterX multiplier:1.f constant:0.f];
        NSLayoutConstraint *constraintCenterY = [NSLayoutConstraint constraintWithItem:self.placeholderTextView attribute:NSLayoutAttributeCenterY relatedBy:NSLayoutRelationEqual toItem:self attribute:NSLayoutAttributeCenterY multiplier:1.f constant:0.f];
        NSLayoutConstraint *constraintWidth = [NSLayoutConstraint constraintWithItem:self.placeholderTextView attribute:NSLayoutAttributeWidth relatedBy:NSLayoutRelationEqual toItem:self attribute:NSLayoutAttributeWidth multiplier:1.f constant:0.f];
        NSLayoutConstraint *constraintHeight = [NSLayoutConstraint constraintWithItem:self.placeholderTextView attribute:NSLayoutAttributeHeight relatedBy:NSLayoutRelationEqual toItem:self attribute:NSLayoutAttributeHeight multiplier:1.f constant:0.f];
        NSArray *constraints = @[constraintCenterX, constraintCenterY, constraintWidth, constraintHeight];
        [self.superview addConstraints:constraints];

    }
}

- (void)setPlaceholderTextColor:(UIColor *)placeholderTextColor {
    _placeholderTextColor = placeholderTextColor;
    self.placeholderTextView.textColor = _placeholderTextColor;
}

- (void)setBackgroundColor:(UIColor *)backgroundColor {
    // We don't want a background color ourselves, instead we want our placeholder text view to have the desired background color
    [self.placeholderTextView setBackgroundColor:backgroundColor];
}

- (void)removeFromSuperview {
    // Ensure we also remove our placeholder text view
    [self.placeholderTextView removeFromSuperview];
    self.placeholderTextView = nil;
    [super removeFromSuperview];
}

#pragma mark - Text View Delegation 
- (void)textViewDidChange:(UITextView *)textView {
    [self checkPlaceholder];
}

@end

使用上面的类，如果你设置了一个FOOTextView的委托实例到它自己，一切都将开箱工作:

FOOTextView *myTextView = ...
myTextView.placeholderText = @"What's on your mind?";
myTextView.placeholderTextColor = [UIColor lightGrayColor];
myTextView.delegate = myTextView;

如果你想另一个对象接管作为委托，那么你只需要在textViewDidChange: delegate方法中调用文本视图的checkPlaceholder方法，例如;

FOOTextView *myTextView = ...
myTextView.placeholderText = @"What's on your mind?";
myTextView.placeholderTextColor = [UIColor lightGrayColor];
myTextView.delegate = self;
self.myTextView = myTextView;

- (void)textViewDidChange:(UITextView *)textView {
    // Call the checkPlaceholder method to update the visuals
    [self.myTextView checkPlaceholder];
}

我对发布的任何解决方案都不太满意，因为它们有点重。向视图中添加视图并不理想(尤其是在drawRect:)。它们都有漏洞，这也是不可接受的。

这是我的解决方案:SAMTextView

SAMTextView.h

//
//  SAMTextView.h
//  SAMTextView
//
//  Created by Sam Soffes on 8/18/10.
//  Copyright 2010-2013 Sam Soffes. All rights reserved.
//

#import <UIKit/UIKit.h>

/**
 UITextView subclass that adds placeholder support like UITextField has.
 */
@interface SAMTextView : UITextView

/**
 The string that is displayed when there is no other text in the text view.

 The default value is `nil`.
 */
@property (nonatomic, strong) NSString *placeholder;

/**
 The color of the placeholder.

 The default is `[UIColor lightGrayColor]`.
 */
@property (nonatomic, strong) UIColor *placeholderTextColor;

/**
 Returns the drawing rectangle for the text views’s placeholder text.

 @param bounds The bounding rectangle of the receiver.
 @return The computed drawing rectangle for the placeholder text.
 */
- (CGRect)placeholderRectForBounds:(CGRect)bounds;

@end

SAMTextView.m

//
//  SAMTextView.m
//  SAMTextView
//
//  Created by Sam Soffes on 8/18/10.
//  Copyright 2010-2013 Sam Soffes. All rights reserved.
//

#import "SAMTextView.h"

@implementation SAMTextView

#pragma mark - Accessors

@synthesize placeholder = _placeholder;
@synthesize placeholderTextColor = _placeholderTextColor;

- (void)setText:(NSString *)string {
  [super setText:string];
  [self setNeedsDisplay];
}


- (void)insertText:(NSString *)string {
  [super insertText:string];
  [self setNeedsDisplay];
}


- (void)setAttributedText:(NSAttributedString *)attributedText {
  [super setAttributedText:attributedText];
  [self setNeedsDisplay];
}


- (void)setPlaceholder:(NSString *)string {
  if ([string isEqual:_placeholder]) {
    return;
  }

  _placeholder = string;
  [self setNeedsDisplay];
}


- (void)setContentInset:(UIEdgeInsets)contentInset {
  [super setContentInset:contentInset];
  [self setNeedsDisplay];
}


- (void)setFont:(UIFont *)font {
  [super setFont:font];
  [self setNeedsDisplay];
}


- (void)setTextAlignment:(NSTextAlignment)textAlignment {
  [super setTextAlignment:textAlignment];
  [self setNeedsDisplay];
}


#pragma mark - NSObject

- (void)dealloc {
  [[NSNotificationCenter defaultCenter] removeObserver:self name:UITextViewTextDidChangeNotification object:self];
}


#pragma mark - UIView

- (id)initWithCoder:(NSCoder *)aDecoder {
  if ((self = [super initWithCoder:aDecoder])) {
    [self initialize];
  }
  return self;
}


- (id)initWithFrame:(CGRect)frame {
  if ((self = [super initWithFrame:frame])) {
    [self initialize];
  }
  return self;
}


- (void)drawRect:(CGRect)rect {
  [super drawRect:rect];

  if (self.text.length == 0 && self.placeholder) {
    rect = [self placeholderRectForBounds:self.bounds];

    UIFont *font = self.font ? self.font : self.typingAttributes[NSFontAttributeName];

    // Draw the text
    [self.placeholderTextColor set];
    [self.placeholder drawInRect:rect withFont:font lineBreakMode:NSLineBreakByTruncatingTail alignment:self.textAlignment];
  }
}


#pragma mark - Placeholder

- (CGRect)placeholderRectForBounds:(CGRect)bounds {
  // Inset the rect
  CGRect rect = UIEdgeInsetsInsetRect(bounds, self.contentInset);

  if (self.typingAttributes) {
    NSParagraphStyle *style = self.typingAttributes[NSParagraphStyleAttributeName];
    if (style) {
      rect.origin.x += style.headIndent;
      rect.origin.y += style.firstLineHeadIndent;
    }
  }

  return rect;
}


#pragma mark - Private

- (void)initialize {
  [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:self];

  self.placeholderTextColor = [UIColor colorWithWhite:0.702f alpha:1.0f];
}


- (void)textChanged:(NSNotification *)notification {
  [self setNeedsDisplay];
}

@end

它比其他的要简单得多，因为它不使用子视图(或有泄漏)。请随意使用。

更新11/10/11:它现在是文档化的，并支持在接口生成器中使用。

更新11/24/13:指向新的回购。

如果有人需要Swift的解决方案:

添加UITextViewDelegate到类中

var placeHolderText = "Placeholder Text..."

override func viewDidLoad() {
    super.viewDidLoad()
    textView.delegate = self
}

func textViewShouldBeginEditing(textView: UITextView) -> Bool {

    self.textView.textColor = .black

    if(self.textView.text == placeHolderText) {
        self.textView.text = ""
    }

    return true
}

func textViewDidEndEditing(textView: UITextView) {
    if(textView.text == "") {
        self.textView.text = placeHolderText
        self.textView.textColor = .lightGray
    }
}

override func viewWillAppear(animated: Bool) {

    if(currentQuestion.answerDisplayValue == "") {
        self.textView.text = placeHolderText
        self.textView.textColor = .lightGray
    } else {
        self.textView.text = "xxx" // load default text / or stored 
        self.textView.textColor = .black
    }
}

简单地创建UITextView的@IBDesignable子类:

@IBDesignable class AttributedTextView: UITextView {

    private let placeholderLabel = UILabel()

    @IBInspectable var placeholder: String = "" {

        didSet {

            setupPlaceholderLabelIfNeeded()
            textViewDidChange()
        }
    }

    override var text: String! {

        didSet {
            textViewDidChange()
        }
    }

    //MARK: - Initialization

    override func awakeFromNib() {
        super.awakeFromNib()

        setupPlaceholderLabelIfNeeded()
        NotificationCenter.default.addObserver(self, selector: #selector(textViewDidChange), name: .UITextViewTextDidChange, object: nil)
    }

    //MARK: - Deinitialization

    deinit {
        NotificationCenter.default.removeObserver(self)
    }

    //MARK: - Internal

    func textViewDidChange() {

        placeholderLabel.isHidden = !text.isEmpty
        layoutIfNeeded()
    }

    //MARK: - Private

    private func setupPlaceholderLabelIfNeeded() {

        placeholderLabel.removeFromSuperview()
        placeholderLabel.frame = CGRect(x: 0, y: 8, width: frame.size.width, height: 0)
        placeholderLabel.textColor = UIColor.lightGray
        placeholderLabel.text = placeholder

        placeholderLabel.sizeToFit()

        insertSubview(placeholderLabel, at: 0)
    }
}

然后在标识检查器中设置占位符:

我修改了Sam Soffes的实现以适应iOS7:

- (void)drawRect:(CGRect)rect
{
    [super drawRect:rect];

    if (_shouldDrawPlaceholder)
    {
        UIEdgeInsets insets = self.textContainerInset;        
        CGRect placeholderRect = CGRectMake(
                insets.left + self.textContainer.lineFragmentPadding,
                insets.top,
                self.frame.size.width - insets.left - insets.right,
                self.frame.size.height - insets.top - insets.bottom);

        [_placeholderText drawWithRect:placeholderRect
                           options:NSStringDrawingUsesLineFragmentOrigin | NSStringDrawingTruncatesLastVisibleLine
                        attributes:self.placeholderAttributes
                           context:nil];
    }
}

- (NSDictionary *)placeholderAttributes
{
    if (_placeholderAttributes == nil)
    {
        _placeholderAttributes = @
        {
            NSFontAttributeName : self.font,
            NSForegroundColorAttributeName : self.placeholderColor
        };
    }

    return _placeholderAttributes;
}

记住在可能改变字体和其他可能影响它们的东西的方法中设置_placeholderattributes = nil。如果没有问题的话，您可能还想跳过属性字典的“惰性”创建。

编辑:

如果你想让占位符在自动布局动画之后看起来更好，记得在setBounds的重写版本中调用setNeedsDisplay。