我创建了一个实例变量来检查是否显示占位符:

BOOL showPlaceHolder;
UITextView * textView; // and also the textView

在viewDidLoad上设置:

[self setPlaceHolder]; 

下面是它的作用:

- (void)setPlaceholder
{
    textView.text = NSLocalizedString(@"Type your question here", @"placeholder");
    textView.textColor = [UIColor lightGrayColor];
    self.showPlaceHolder = YES; //we save the state so it won't disappear in case you want to re-edit it
}

我还创建了一个按钮来退出键盘。您不必这样做，但这里很酷的事情是，如果没有输入任何内容，占位符将再次显示

- (void)textViewDidBeginEditing:(UITextView *)txtView 
{
    self.navigationItem.rightBarButtonItem = [[UIBarButtonItem alloc] initWithTitle:@"Done" style:UIBarButtonItemStyleDone target:self action:@selector(resignKeyboard)];
    if (self.showPlaceHolder == YES) 
    {
        textView.textColor = [UIColor blackColor];
        textView.text = @"";
        self.showPlaceHolder = NO;
    }
}

- (void)resignKeyboard 
{
    [textView resignFirstResponder];
    //here if you created a button like I did to resign the keyboard, you should hide it
    if (textView.text.length == 0) {
        [self setPlaceholder];
    }       
}

简单地创建UITextView的@IBDesignable子类:

@IBDesignable class AttributedTextView: UITextView {

    private let placeholderLabel = UILabel()

    @IBInspectable var placeholder: String = "" {

        didSet {

            setupPlaceholderLabelIfNeeded()
            textViewDidChange()
        }
    }

    override var text: String! {

        didSet {
            textViewDidChange()
        }
    }

    //MARK: - Initialization

    override func awakeFromNib() {
        super.awakeFromNib()

        setupPlaceholderLabelIfNeeded()
        NotificationCenter.default.addObserver(self, selector: #selector(textViewDidChange), name: .UITextViewTextDidChange, object: nil)
    }

    //MARK: - Deinitialization

    deinit {
        NotificationCenter.default.removeObserver(self)
    }

    //MARK: - Internal

    func textViewDidChange() {

        placeholderLabel.isHidden = !text.isEmpty
        layoutIfNeeded()
    }

    //MARK: - Private

    private func setupPlaceholderLabelIfNeeded() {

        placeholderLabel.removeFromSuperview()
        placeholderLabel.frame = CGRect(x: 0, y: 8, width: frame.size.width, height: 0)
        placeholderLabel.textColor = UIColor.lightGray
        placeholderLabel.text = placeholder

        placeholderLabel.sizeToFit()

        insertSubview(placeholderLabel, at: 0)
    }
}

然后在标识检查器中设置占位符:

如果有人需要Swift的解决方案:

添加UITextViewDelegate到类中

var placeHolderText = "Placeholder Text..."

override func viewDidLoad() {
    super.viewDidLoad()
    textView.delegate = self
}

func textViewShouldBeginEditing(textView: UITextView) -> Bool {

    self.textView.textColor = .black

    if(self.textView.text == placeHolderText) {
        self.textView.text = ""
    }

    return true
}

func textViewDidEndEditing(textView: UITextView) {
    if(textView.text == "") {
        self.textView.text = placeHolderText
        self.textView.textColor = .lightGray
    }
}

override func viewWillAppear(animated: Bool) {

    if(currentQuestion.answerDisplayValue == "") {
        self.textView.text = placeHolderText
        self.textView.textColor = .lightGray
    } else {
        self.textView.text = "xxx" // load default text / or stored 
        self.textView.textColor = .black
    }
}

我刚刚发现，在iOS 10中，你现在可以将UITextView转换为方法的UITextField，并在方法中设置占位符。刚试过，它不需要子类化UITextView就能工作。

下面是一个对我有用的例子:

-(void)customizeTextField:(UITextField *)textField placeholder:(NSString *)pText withColor:(UIColor *)pTextColor{

        textField.attributedPlaceholder = [[NSAttributedString alloc]
                                          initWithString:pText
                                          attributes:@{NSForegroundColorAttributeName:pTextColor}];
    }

为了将它用于UITextView，你只需要将它传递给方法，使用像这样的类型转换:

[self customizeTextField:(UITextField*)_myTextView placeholder:@"Placeholder" withColor:[UIColor blackColor]];

注:经过测试，我发现这个解决方案在iOS9上也很好。但是会在iOS8.x上导致崩溃

抱歉添加了另一个答案，但我只是拉出了这样的东西，这创建了最接近uitextfield的占位符。

希望这能帮助到一些人。

-(void)textViewDidChange:(UITextView *)textView{
    if(textView.textColor == [UIColor lightGrayColor]){
        textView.textColor  = [UIColor blackColor]; // look at the comment section in this answer
        textView.text       = [textView.text substringToIndex: 0];// look at the comment section in this answer
    }else if(textView.text.length == 0){
        textView.text       = @"This is some placeholder text.";
        textView.textColor  = [UIColor lightGrayColor];
        textView.selectedRange = NSMakeRange(0, 0);
    }
}

-(void)textViewDidChangeSelection:(UITextView *)textView{
    if(textView.textColor == [UIColor lightGrayColor] && (textView.selectedRange.location != 0 || textView.selectedRange.length != 0)){
        textView.selectedRange = NSMakeRange(0, 0);
    }
}

我对bcd的解决方案做了一些小修改，以允许从Xib文件初始化、文本包装和保持背景颜色。希望它能为其他人省去麻烦。

UIPlaceHolderTextView.h:

#import <Foundation/Foundation.h>
IB_DESIGNABLE
@interface UIPlaceHolderTextView : UITextView

@property (nonatomic, retain) IBInspectable NSString *placeholder;
@property (nonatomic, retain) IBInspectable UIColor *placeholderColor;

-(void)textChanged:(NSNotification*)notification;

@end

UIPlaceHolderTextView.m:

#import "UIPlaceHolderTextView.h"

@interface UIPlaceHolderTextView ()

@property (nonatomic, retain) UILabel *placeHolderLabel;

@end

@implementation UIPlaceHolderTextView

CGFloat const UI_PLACEHOLDER_TEXT_CHANGED_ANIMATION_DURATION = 0.25;

- (void)dealloc
{
    [[NSNotificationCenter defaultCenter] removeObserver:self];
#if __has_feature(objc_arc)
#else
    [_placeHolderLabel release]; _placeHolderLabel = nil;
    [_placeholderColor release]; _placeholderColor = nil;
    [_placeholder release]; _placeholder = nil;
    [super dealloc];
#endif
}

- (void)awakeFromNib
{
    [super awakeFromNib];

    // Use Interface Builder User Defined Runtime Attributes to set
    // placeholder and placeholderColor in Interface Builder.
    if (!self.placeholder) {
        [self setPlaceholder:@""];
    }

    if (!self.placeholderColor) {
        [self setPlaceholderColor:[UIColor lightGrayColor]];
    }

    [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:nil];
}

- (id)initWithFrame:(CGRect)frame
{
    if( (self = [super initWithFrame:frame]) )
    {
        [self setPlaceholder:@""];
        [self setPlaceholderColor:[UIColor lightGrayColor]];
        [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:nil];
    }
    return self;
}

- (void)textChanged:(NSNotification *)notification
{
    if([[self placeholder] length] == 0)
    {
        return;
    }

    [UIView animateWithDuration:UI_PLACEHOLDER_TEXT_CHANGED_ANIMATION_DURATION animations:^{
    if([[self text] length] == 0)
    {
        [[self viewWithTag:999] setAlpha:1];
    }
    else
    {
        [[self viewWithTag:999] setAlpha:0];
    }
    }];
}

- (void)setText:(NSString *)text {
    [super setText:text];
    [self textChanged:nil];
}

- (void)drawRect:(CGRect)rect
{
    if( [[self placeholder] length] > 0 )
    {
        if (_placeHolderLabel == nil )
        {
            _placeHolderLabel = [[UILabel alloc] initWithFrame:CGRectMake(8,8,self.bounds.size.width - 16,0)];
            _placeHolderLabel.lineBreakMode = NSLineBreakByWordWrapping;
            _placeHolderLabel.numberOfLines = 0;
            _placeHolderLabel.font = self.font;
            _placeHolderLabel.backgroundColor = [UIColor clearColor];
            _placeHolderLabel.textColor = self.placeholderColor;
            _placeHolderLabel.alpha = 0;
            _placeHolderLabel.tag = 999;
            [self addSubview:_placeHolderLabel];
        }

        _placeHolderLabel.text = self.placeholder;
        [_placeHolderLabel sizeToFit];
        [self sendSubviewToBack:_placeHolderLabel];
    }

    if( [[self text] length] == 0 && [[self placeholder] length] > 0 )
    {
        [[self viewWithTag:999] setAlpha:1];
    }

    [super drawRect:rect];
}

@end