我对bcd的解决方案做了一些小修改，以允许从Xib文件初始化、文本包装和保持背景颜色。希望它能为其他人省去麻烦。

UIPlaceHolderTextView.h:

#import <Foundation/Foundation.h>
IB_DESIGNABLE
@interface UIPlaceHolderTextView : UITextView

@property (nonatomic, retain) IBInspectable NSString *placeholder;
@property (nonatomic, retain) IBInspectable UIColor *placeholderColor;

-(void)textChanged:(NSNotification*)notification;

@end

UIPlaceHolderTextView.m:

#import "UIPlaceHolderTextView.h"

@interface UIPlaceHolderTextView ()

@property (nonatomic, retain) UILabel *placeHolderLabel;

@end

@implementation UIPlaceHolderTextView

CGFloat const UI_PLACEHOLDER_TEXT_CHANGED_ANIMATION_DURATION = 0.25;

- (void)dealloc
{
    [[NSNotificationCenter defaultCenter] removeObserver:self];
#if __has_feature(objc_arc)
#else
    [_placeHolderLabel release]; _placeHolderLabel = nil;
    [_placeholderColor release]; _placeholderColor = nil;
    [_placeholder release]; _placeholder = nil;
    [super dealloc];
#endif
}

- (void)awakeFromNib
{
    [super awakeFromNib];

    // Use Interface Builder User Defined Runtime Attributes to set
    // placeholder and placeholderColor in Interface Builder.
    if (!self.placeholder) {
        [self setPlaceholder:@""];
    }

    if (!self.placeholderColor) {
        [self setPlaceholderColor:[UIColor lightGrayColor]];
    }

    [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:nil];
}

- (id)initWithFrame:(CGRect)frame
{
    if( (self = [super initWithFrame:frame]) )
    {
        [self setPlaceholder:@""];
        [self setPlaceholderColor:[UIColor lightGrayColor]];
        [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:nil];
    }
    return self;
}

- (void)textChanged:(NSNotification *)notification
{
    if([[self placeholder] length] == 0)
    {
        return;
    }

    [UIView animateWithDuration:UI_PLACEHOLDER_TEXT_CHANGED_ANIMATION_DURATION animations:^{
    if([[self text] length] == 0)
    {
        [[self viewWithTag:999] setAlpha:1];
    }
    else
    {
        [[self viewWithTag:999] setAlpha:0];
    }
    }];
}

- (void)setText:(NSString *)text {
    [super setText:text];
    [self textChanged:nil];
}

- (void)drawRect:(CGRect)rect
{
    if( [[self placeholder] length] > 0 )
    {
        if (_placeHolderLabel == nil )
        {
            _placeHolderLabel = [[UILabel alloc] initWithFrame:CGRectMake(8,8,self.bounds.size.width - 16,0)];
            _placeHolderLabel.lineBreakMode = NSLineBreakByWordWrapping;
            _placeHolderLabel.numberOfLines = 0;
            _placeHolderLabel.font = self.font;
            _placeHolderLabel.backgroundColor = [UIColor clearColor];
            _placeHolderLabel.textColor = self.placeholderColor;
            _placeHolderLabel.alpha = 0;
            _placeHolderLabel.tag = 999;
            [self addSubview:_placeHolderLabel];
        }

        _placeHolderLabel.text = self.placeholder;
        [_placeHolderLabel sizeToFit];
        [self sendSubviewToBack:_placeHolderLabel];
    }

    if( [[self text] length] == 0 && [[self placeholder] length] > 0 )
    {
        [[self viewWithTag:999] setAlpha:1];
    }

    [super drawRect:rect];
}

@end

一个更简单的方法是创建一个次要的UITextView，它具有与原始文本视图相同的所有属性，除了不同的textColor，并带有约束以确保它们保持对齐。然后当任何字符进入主文本视图时，隐藏克隆文本视图，否则显示带有一些文本的克隆文本视图。

这可以通过几种方式实现，但相对简单的方法是子类化UITextView并将所有这些逻辑保留在子类中。

所以，子类UITextView并允许它惰性地创建它的占位符视图

接口文件:

@interface FOOTextView : UITextView <UITextViewDelegate>

@property (nonatomic, copy) NSString *placeholderText;

- (void)checkPlaceholder;

@end

实现文件:

#import "FOOTextView.h"

@interface FOOTextView ()

@property (nonatomic, strong) UITextView *placeholderTextView;

@end

@implementation FOOTextView

- (void)checkPlaceholder {
    // Hide the placeholder text view if we've got any text
    self.placeholderTextView.hidden = (self.text.length > 0 || self.attributedText.length > 0);
}

- (void)setPlaceholderText:(NSString *)placeholderText {
    _placeholderText = [placeholderText copy];

    // Setup the placeholder text view if we haven't already
    [self setupPlaceholderTextView];

    // Apply the placeholder text to the placeholder text view
    self.placeholderTextView.text = placeholderText;
}

- (void)setupPlaceholderTextView {
    if (!self.placeholderTextView) {

        // Setup the place holder text view, duplicating our visual setup
        self.placeholderTextView = [[UITextView alloc] initWithFrame:CGRectZero];
        self.placeholderTextView.translatesAutoresizingMaskIntoConstraints = NO;
        self.placeholderTextView.textColor = self.placeholderTextColor ? self.placeholderTextColor : [UIColor colorWithRed:199.f/255.f green:199.f/255.f blue:205.f/255.f alpha:1.f];
        self.placeholderTextView.userInteractionEnabled = NO;
        self.placeholderTextView.font = self.font;
        self.placeholderTextView.textAlignment = self.textAlignment;
        self.placeholderTextView.backgroundColor = self.backgroundColor;
        self.placeholderTextView.editable = NO;

        // Our background color must be clear for the placeholder text view to show through
        self.backgroundColor = [UIColor clearColor];

        // Insert the placeholder text view into our superview, below ourself so it shows through
        [self.superview insertSubview:self.placeholderTextView belowSubview:self];

        // Setup constraints to ensure the placeholder text view stays aligned with us
        NSLayoutConstraint *constraintCenterX = [NSLayoutConstraint constraintWithItem:self.placeholderTextView attribute:NSLayoutAttributeCenterX relatedBy:NSLayoutRelationEqual toItem:self attribute:NSLayoutAttributeCenterX multiplier:1.f constant:0.f];
        NSLayoutConstraint *constraintCenterY = [NSLayoutConstraint constraintWithItem:self.placeholderTextView attribute:NSLayoutAttributeCenterY relatedBy:NSLayoutRelationEqual toItem:self attribute:NSLayoutAttributeCenterY multiplier:1.f constant:0.f];
        NSLayoutConstraint *constraintWidth = [NSLayoutConstraint constraintWithItem:self.placeholderTextView attribute:NSLayoutAttributeWidth relatedBy:NSLayoutRelationEqual toItem:self attribute:NSLayoutAttributeWidth multiplier:1.f constant:0.f];
        NSLayoutConstraint *constraintHeight = [NSLayoutConstraint constraintWithItem:self.placeholderTextView attribute:NSLayoutAttributeHeight relatedBy:NSLayoutRelationEqual toItem:self attribute:NSLayoutAttributeHeight multiplier:1.f constant:0.f];
        NSArray *constraints = @[constraintCenterX, constraintCenterY, constraintWidth, constraintHeight];
        [self.superview addConstraints:constraints];

    }
}

- (void)setPlaceholderTextColor:(UIColor *)placeholderTextColor {
    _placeholderTextColor = placeholderTextColor;
    self.placeholderTextView.textColor = _placeholderTextColor;
}

- (void)setBackgroundColor:(UIColor *)backgroundColor {
    // We don't want a background color ourselves, instead we want our placeholder text view to have the desired background color
    [self.placeholderTextView setBackgroundColor:backgroundColor];
}

- (void)removeFromSuperview {
    // Ensure we also remove our placeholder text view
    [self.placeholderTextView removeFromSuperview];
    self.placeholderTextView = nil;
    [super removeFromSuperview];
}

#pragma mark - Text View Delegation 
- (void)textViewDidChange:(UITextView *)textView {
    [self checkPlaceholder];
}

@end

使用上面的类，如果你设置了一个FOOTextView的委托实例到它自己，一切都将开箱工作:

FOOTextView *myTextView = ...
myTextView.placeholderText = @"What's on your mind?";
myTextView.placeholderTextColor = [UIColor lightGrayColor];
myTextView.delegate = myTextView;

如果你想另一个对象接管作为委托，那么你只需要在textViewDidChange: delegate方法中调用文本视图的checkPlaceholder方法，例如;

FOOTextView *myTextView = ...
myTextView.placeholderText = @"What's on your mind?";
myTextView.placeholderTextColor = [UIColor lightGrayColor];
myTextView.delegate = self;
self.myTextView = myTextView;

- (void)textViewDidChange:(UITextView *)textView {
    // Call the checkPlaceholder method to update the visuals
    [self.myTextView checkPlaceholder];
}

- (void)viewDidLoad {
    [super viewDidLoad];

    self.textViewEmpty = YES;

    // Text view
    self.textView = [[UITextView alloc] init];
    self.textView.translatesAutoresizingMaskIntoConstraints = NO; // For AutoLayout
    self.textView.delegate = self;
    self.textView.textColor = [UIColor grayColor];
    self.textView.text = @"Placeholder";

    // Add subview and constraints
}

#pragma mark - UITextView

- (BOOL)textViewShouldBeginEditing:(UITextView *)textView {
    if (self.isTextViewEmpty) {
        textView.textColor = [UIColor blackColor];
        textView.text = @"";
    }

    return YES;
}

- (void)textViewDidChange:(UITextView *)textView {
    if (textView.text.length > 0) {
        self.textViewEmpty = NO;
    } else {
        self.textViewEmpty = YES;
    }
}

- (BOOL)textViewShouldEndEditing:(UITextView *)textView {
    if (self.isTextViewEmpty) {
        textView.textColor = [UIColor lightGrayColor];
        textView.text = placeholderText;
    }

    return YES;
}

修改占位符文本颜色最简单的方法是通过XCode故事板接口构建器。选择感兴趣的UITextField并打开右侧的标识检查器。单击User Defined Runtime Attributes中的加号，并添加一个新行，其中Key Path为_placeholderLabel。输入颜色和值到你想要的颜色。

在UITextView中创建占位符是不可能的，但是你可以通过这个生成类似占位符的效果。

  - (void)viewDidLoad{      
              commentTxtView.text = @"Comment";
              commentTxtView.textColor = [UIColor lightGrayColor];
              commentTxtView.delegate = self;

     }
       - (BOOL) textViewShouldBeginEditing:(UITextView *)textView
     {
         commentTxtView.text = @"";
         commentTxtView.textColor = [UIColor blackColor];
         return YES;
     }

     -(void) textViewDidChange:(UITextView *)textView
     {

    if(commentTxtView.text.length == 0){
        commentTxtView.textColor = [UIColor lightGrayColor];
        commentTxtView.text = @"Comment";
        [commentTxtView resignFirstResponder];
    }
    }

或者你可以添加标签在textview就像

       lbl = [[UILabel alloc] initWithFrame:CGRectMake(10.0, 0.0,textView.frame.size.width - 10.0, 34.0)];


[lbl setText:kDescriptionPlaceholder];
[lbl setBackgroundColor:[UIColor clearColor]];
[lbl setTextColor:[UIColor lightGrayColor]];
textView.delegate = self;

[textView addSubview:lbl];

并设置

- (void)textViewDidEndEditing:(UITextView *)theTextView
{
     if (![textView hasText]) {
     lbl.hidden = NO;
}
}

- (void) textViewDidChange:(UITextView *)textView
{
    if(![textView hasText]) {
      lbl.hidden = NO;
}
else{
    lbl.hidden = YES;
 }  
}

我用swift写了一个类。您可以在需要时导入这个类。

import UIKit

public class CustomTextView： UITextView {

private struct Constants {
    static let defaultiOSPlaceholderColor = UIColor(red: 0.0, green: 0.0, blue: 0.0980392, alpha: 0.22)
}
private let placeholderLabel: UILabel = UILabel()

private var placeholderLabelConstraints = [NSLayoutConstraint]()

@IBInspectable public var placeholder: String = "" {
    didSet {
        placeholderLabel.text = placeholder
    }
}

@IBInspectable public var placeholderColor: UIColor = CustomTextView.Constants.defaultiOSPlaceholderColor {
    didSet {
        placeholderLabel.textColor = placeholderColor
    }
}

override public var font: UIFont! {
    didSet {
        placeholderLabel.font = font
    }
}

override public var textAlignment: NSTextAlignment {
    didSet {
        placeholderLabel.textAlignment = textAlignment
    }
}

override public var text: String! {
    didSet {
        textDidChange()
    }
}

override public var attributedText: NSAttributedString! {
    didSet {
        textDidChange()
    }
}

override public var textContainerInset: UIEdgeInsets {
    didSet {
        updateConstraintsForPlaceholderLabel()
    }
}

override public init(frame: CGRect, textContainer: NSTextContainer?) {
    super.init(frame: frame, textContainer: textContainer)
    commonInit()
}

required public init?(coder aDecoder: NSCoder) {
    super.init(coder: aDecoder)
    commonInit()
}

private func commonInit() {
    NSNotificationCenter.defaultCenter().addObserver(self,
                                                     selector: #selector(textDidChange),
                                                     name: UITextViewTextDidChangeNotification,
                                                     object: nil)

    placeholderLabel.font = font
    placeholderLabel.textColor = placeholderColor
    placeholderLabel.textAlignment = textAlignment
    placeholderLabel.text = placeholder
    placeholderLabel.numberOfLines = 0
    placeholderLabel.backgroundColor = UIColor.clearColor()
    placeholderLabel.translatesAutoresizingMaskIntoConstraints = false
    addSubview(placeholderLabel)
    updateConstraintsForPlaceholderLabel()
}

private func updateConstraintsForPlaceholderLabel() {
    var newConstraints = NSLayoutConstraint.constraintsWithVisualFormat("H:|-(\(textContainerInset.left + textContainer.lineFragmentPadding))-[placeholder]",
                                                                        options: [],
                                                                        metrics: nil,
                                                                        views: ["placeholder": placeholderLabel])
    newConstraints += NSLayoutConstraint.constraintsWithVisualFormat("V:|-(\(textContainerInset.top))-[placeholder]",
                                                                     options: [],
                                                                     metrics: nil,
                                                                     views: ["placeholder": placeholderLabel])
    newConstraints.append(NSLayoutConstraint(
        item: placeholderLabel,
        attribute: .Width,
        relatedBy: .Equal,
        toItem: self,
        attribute: .Width,
        multiplier: 1.0,
        constant: -(textContainerInset.left + textContainerInset.right + textContainer.lineFragmentPadding * 2.0)
        ))
    removeConstraints(placeholderLabelConstraints)
    addConstraints(newConstraints)
    placeholderLabelConstraints = newConstraints
}

@objc private func textDidChange() {
    placeholderLabel.hidden = !text.isEmpty
}

public override func layoutSubviews() {
    super.layoutSubviews()
    placeholderLabel.preferredMaxLayoutWidth = textContainer.size.width - textContainer.lineFragmentPadding * 2.0
}

deinit {
    NSNotificationCenter.defaultCenter().removeObserver(self,
                                                        name: UITextViewTextDidChangeNotification,
                                                        object: nil)
}

}