我建议使用pod 'UITextView+Placeholder'

pod 'UITextView+Placeholder'

在代码中

#import "UITextView+Placeholder.h"

////    

UITextView *textView = [[UITextView alloc] init];
textView.placeholder = @"How are you?";
textView.placeholderColor = [UIColor lightGrayColor];

抱歉添加了另一个答案，但我只是拉出了这样的东西，这创建了最接近uitextfield的占位符。

希望这能帮助到一些人。

-(void)textViewDidChange:(UITextView *)textView{
    if(textView.textColor == [UIColor lightGrayColor]){
        textView.textColor  = [UIColor blackColor]; // look at the comment section in this answer
        textView.text       = [textView.text substringToIndex: 0];// look at the comment section in this answer
    }else if(textView.text.length == 0){
        textView.text       = @"This is some placeholder text.";
        textView.textColor  = [UIColor lightGrayColor];
        textView.selectedRange = NSMakeRange(0, 0);
    }
}

-(void)textViewDidChangeSelection:(UITextView *)textView{
    if(textView.textColor == [UIColor lightGrayColor] && (textView.selectedRange.location != 0 || textView.selectedRange.length != 0)){
        textView.selectedRange = NSMakeRange(0, 0);
    }
}

我对bcd的解决方案做了一些小修改，以允许从Xib文件初始化、文本包装和保持背景颜色。希望它能为其他人省去麻烦。

UIPlaceHolderTextView.h:

#import <Foundation/Foundation.h>
IB_DESIGNABLE
@interface UIPlaceHolderTextView : UITextView

@property (nonatomic, retain) IBInspectable NSString *placeholder;
@property (nonatomic, retain) IBInspectable UIColor *placeholderColor;

-(void)textChanged:(NSNotification*)notification;

@end

UIPlaceHolderTextView.m:

#import "UIPlaceHolderTextView.h"

@interface UIPlaceHolderTextView ()

@property (nonatomic, retain) UILabel *placeHolderLabel;

@end

@implementation UIPlaceHolderTextView

CGFloat const UI_PLACEHOLDER_TEXT_CHANGED_ANIMATION_DURATION = 0.25;

- (void)dealloc
{
    [[NSNotificationCenter defaultCenter] removeObserver:self];
#if __has_feature(objc_arc)
#else
    [_placeHolderLabel release]; _placeHolderLabel = nil;
    [_placeholderColor release]; _placeholderColor = nil;
    [_placeholder release]; _placeholder = nil;
    [super dealloc];
#endif
}

- (void)awakeFromNib
{
    [super awakeFromNib];

    // Use Interface Builder User Defined Runtime Attributes to set
    // placeholder and placeholderColor in Interface Builder.
    if (!self.placeholder) {
        [self setPlaceholder:@""];
    }

    if (!self.placeholderColor) {
        [self setPlaceholderColor:[UIColor lightGrayColor]];
    }

    [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:nil];
}

- (id)initWithFrame:(CGRect)frame
{
    if( (self = [super initWithFrame:frame]) )
    {
        [self setPlaceholder:@""];
        [self setPlaceholderColor:[UIColor lightGrayColor]];
        [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:nil];
    }
    return self;
}

- (void)textChanged:(NSNotification *)notification
{
    if([[self placeholder] length] == 0)
    {
        return;
    }

    [UIView animateWithDuration:UI_PLACEHOLDER_TEXT_CHANGED_ANIMATION_DURATION animations:^{
    if([[self text] length] == 0)
    {
        [[self viewWithTag:999] setAlpha:1];
    }
    else
    {
        [[self viewWithTag:999] setAlpha:0];
    }
    }];
}

- (void)setText:(NSString *)text {
    [super setText:text];
    [self textChanged:nil];
}

- (void)drawRect:(CGRect)rect
{
    if( [[self placeholder] length] > 0 )
    {
        if (_placeHolderLabel == nil )
        {
            _placeHolderLabel = [[UILabel alloc] initWithFrame:CGRectMake(8,8,self.bounds.size.width - 16,0)];
            _placeHolderLabel.lineBreakMode = NSLineBreakByWordWrapping;
            _placeHolderLabel.numberOfLines = 0;
            _placeHolderLabel.font = self.font;
            _placeHolderLabel.backgroundColor = [UIColor clearColor];
            _placeHolderLabel.textColor = self.placeholderColor;
            _placeHolderLabel.alpha = 0;
            _placeHolderLabel.tag = 999;
            [self addSubview:_placeHolderLabel];
        }

        _placeHolderLabel.text = self.placeholder;
        [_placeHolderLabel sizeToFit];
        [self sendSubviewToBack:_placeHolderLabel];
    }

    if( [[self text] length] == 0 && [[self placeholder] length] > 0 )
    {
        [[self viewWithTag:999] setAlpha:1];
    }

    [super drawRect:rect];
}

@end

简单的方法，使用以下UITextViewDelegate方法在UITextView中创建占位符文本:

- (void)textViewDidBeginEditing:(UITextView *)textView
{
    if ([textView.text isEqualToString:@"placeholder text here..."]) {
         textView.text = @"";
         textView.textColor = [UIColor blackColor]; //optional
    }
    [textView becomeFirstResponder];
}

- (void)textViewDidEndEditing:(UITextView *)textView
{
    if ([textView.text isEqualToString:@""]) {
        textView.text = @"placeholder text here...";
        textView.textColor = [UIColor lightGrayColor]; //optional
    }
    [textView resignFirstResponder];
}

只需要记住在创建时使用准确的文本设置myUITextView即可。

UITextView *myUITextView = [[UITextView alloc] init];
myUITextView.delegate = self;
myUITextView.text = @"placeholder text here...";
myUITextView.textColor = [UIColor lightGrayColor]; //optional

在包含这些方法之前，让父类成为一个UITextViewDelegate。

@interface MyClass () <UITextViewDelegate>
@end

Swift 3.1代码

func textViewDidBeginEditing(_ textView: UITextView) 
{
    if (textView.text == "placeholder text here..." && textView.textColor == .lightGray)
    {
        textView.text = ""
        textView.textColor = .black
    }
    textView.becomeFirstResponder() //Optional
}

func textViewDidEndEditing(_ textView: UITextView)
{
    if (textView.text == "")
    {
        textView.text = "placeholder text here..."
        textView.textColor = .lightGray
    }
    textView.resignFirstResponder()
}

只需要记住在创建时使用准确的文本设置myUITextView即可。

 let myUITextView = UITextView.init()
 myUITextView.delegate = self
 myUITextView.text = "placeholder text here..."
 myUITextView.textColor = .lightGray

在包含这些方法之前，让父类成为一个UITextViewDelegate。

class MyClass: UITextViewDelegate
{

}

我创建了一个实例变量来检查是否显示占位符:

BOOL showPlaceHolder;
UITextView * textView; // and also the textView

在viewDidLoad上设置:

[self setPlaceHolder]; 

下面是它的作用:

- (void)setPlaceholder
{
    textView.text = NSLocalizedString(@"Type your question here", @"placeholder");
    textView.textColor = [UIColor lightGrayColor];
    self.showPlaceHolder = YES; //we save the state so it won't disappear in case you want to re-edit it
}

我还创建了一个按钮来退出键盘。您不必这样做，但这里很酷的事情是，如果没有输入任何内容，占位符将再次显示

- (void)textViewDidBeginEditing:(UITextView *)txtView 
{
    self.navigationItem.rightBarButtonItem = [[UIBarButtonItem alloc] initWithTitle:@"Done" style:UIBarButtonItemStyleDone target:self action:@selector(resignKeyboard)];
    if (self.showPlaceHolder == YES) 
    {
        textView.textColor = [UIColor blackColor];
        textView.text = @"";
        self.showPlaceHolder = NO;
    }
}

- (void)resignKeyboard 
{
    [textView resignFirstResponder];
    //here if you created a button like I did to resign the keyboard, you should hide it
    if (textView.text.length == 0) {
        [self setPlaceholder];
    }       
}

更简单，并且仍然考虑到用户在某些时候输入的一些文本

BOOL placeHolderTextVisible;

在viewDidLoad上，设置它为YES(或DidMoveToSuperview，或awakeFromNib)

然后,在 - (BOOL) textView:(UITextView*)textView shouldBeginEditing

    - (BOOL)textViewShouldBeginEditing:(UITextView *)textView;
{
   if (placeHolderTextVisible) {
    placeHolderTextVisible = NO;
    textView.text = @"";
   }
 return YES;
}