我建议使用pod 'UITextView+Placeholder'

pod 'UITextView+Placeholder'

在代码中

#import "UITextView+Placeholder.h"

////    

UITextView *textView = [[UITextView alloc] init];
textView.placeholder = @"How are you?";
textView.placeholderColor = [UIColor lightGrayColor];

我对发布的任何解决方案都不太满意，因为它们有点重。向视图中添加视图并不理想(尤其是在drawRect:)。它们都有漏洞，这也是不可接受的。

这是我的解决方案:SAMTextView

SAMTextView.h

//
//  SAMTextView.h
//  SAMTextView
//
//  Created by Sam Soffes on 8/18/10.
//  Copyright 2010-2013 Sam Soffes. All rights reserved.
//

#import <UIKit/UIKit.h>

/**
 UITextView subclass that adds placeholder support like UITextField has.
 */
@interface SAMTextView : UITextView

/**
 The string that is displayed when there is no other text in the text view.

 The default value is `nil`.
 */
@property (nonatomic, strong) NSString *placeholder;

/**
 The color of the placeholder.

 The default is `[UIColor lightGrayColor]`.
 */
@property (nonatomic, strong) UIColor *placeholderTextColor;

/**
 Returns the drawing rectangle for the text views’s placeholder text.

 @param bounds The bounding rectangle of the receiver.
 @return The computed drawing rectangle for the placeholder text.
 */
- (CGRect)placeholderRectForBounds:(CGRect)bounds;

@end

SAMTextView.m

//
//  SAMTextView.m
//  SAMTextView
//
//  Created by Sam Soffes on 8/18/10.
//  Copyright 2010-2013 Sam Soffes. All rights reserved.
//

#import "SAMTextView.h"

@implementation SAMTextView

#pragma mark - Accessors

@synthesize placeholder = _placeholder;
@synthesize placeholderTextColor = _placeholderTextColor;

- (void)setText:(NSString *)string {
  [super setText:string];
  [self setNeedsDisplay];
}


- (void)insertText:(NSString *)string {
  [super insertText:string];
  [self setNeedsDisplay];
}


- (void)setAttributedText:(NSAttributedString *)attributedText {
  [super setAttributedText:attributedText];
  [self setNeedsDisplay];
}


- (void)setPlaceholder:(NSString *)string {
  if ([string isEqual:_placeholder]) {
    return;
  }

  _placeholder = string;
  [self setNeedsDisplay];
}


- (void)setContentInset:(UIEdgeInsets)contentInset {
  [super setContentInset:contentInset];
  [self setNeedsDisplay];
}


- (void)setFont:(UIFont *)font {
  [super setFont:font];
  [self setNeedsDisplay];
}


- (void)setTextAlignment:(NSTextAlignment)textAlignment {
  [super setTextAlignment:textAlignment];
  [self setNeedsDisplay];
}


#pragma mark - NSObject

- (void)dealloc {
  [[NSNotificationCenter defaultCenter] removeObserver:self name:UITextViewTextDidChangeNotification object:self];
}


#pragma mark - UIView

- (id)initWithCoder:(NSCoder *)aDecoder {
  if ((self = [super initWithCoder:aDecoder])) {
    [self initialize];
  }
  return self;
}


- (id)initWithFrame:(CGRect)frame {
  if ((self = [super initWithFrame:frame])) {
    [self initialize];
  }
  return self;
}


- (void)drawRect:(CGRect)rect {
  [super drawRect:rect];

  if (self.text.length == 0 && self.placeholder) {
    rect = [self placeholderRectForBounds:self.bounds];

    UIFont *font = self.font ? self.font : self.typingAttributes[NSFontAttributeName];

    // Draw the text
    [self.placeholderTextColor set];
    [self.placeholder drawInRect:rect withFont:font lineBreakMode:NSLineBreakByTruncatingTail alignment:self.textAlignment];
  }
}


#pragma mark - Placeholder

- (CGRect)placeholderRectForBounds:(CGRect)bounds {
  // Inset the rect
  CGRect rect = UIEdgeInsetsInsetRect(bounds, self.contentInset);

  if (self.typingAttributes) {
    NSParagraphStyle *style = self.typingAttributes[NSParagraphStyleAttributeName];
    if (style) {
      rect.origin.x += style.headIndent;
      rect.origin.y += style.firstLineHeadIndent;
    }
  }

  return rect;
}


#pragma mark - Private

- (void)initialize {
  [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:self];

  self.placeholderTextColor = [UIColor colorWithWhite:0.702f alpha:1.0f];
}


- (void)textChanged:(NSNotification *)notification {
  [self setNeedsDisplay];
}

@end

它比其他的要简单得多，因为它不使用子视图(或有泄漏)。请随意使用。

更新11/10/11:它现在是文档化的，并支持在接口生成器中使用。

更新11/24/13:指向新的回购。

我扩展了KmKndy的答案，这样在用户开始编辑UITextView之前，占位符仍然是可见的，而不仅仅是点击它。这反映了Twitter和Facebook应用程序的功能。我的解决方案不需要你子类和工作，如果用户类型直接或粘贴文本!

- (void)textViewDidChangeSelection:(UITextView *)textView{
    if ([textView.text isEqualToString:@"What's happening?"] && [textView.textColor isEqual:[UIColor lightGrayColor]])[textView setSelectedRange:NSMakeRange(0, 0)];

}

- (void)textViewDidBeginEditing:(UITextView *)textView{

    [textView setSelectedRange:NSMakeRange(0, 0)];
}

- (void)textViewDidChange:(UITextView *)textView
{
    if (textView.text.length != 0 && [[textView.text substringFromIndex:1] isEqualToString:@"What's happening?"] && [textView.textColor isEqual:[UIColor lightGrayColor]]){
        textView.text = [textView.text substringToIndex:1];
        textView.textColor = [UIColor blackColor]; //optional

    }
    else if(textView.text.length == 0){
        textView.text = @"What's happening?";
        textView.textColor = [UIColor lightGrayColor];
        [textView setSelectedRange:NSMakeRange(0, 0)];
    }
}

- (void)textViewDidEndEditing:(UITextView *)textView
{
    if ([textView.text isEqualToString:@""]) {
        textView.text = @"What's happening?";
        textView.textColor = [UIColor lightGrayColor]; //optional
    }
    [textView resignFirstResponder];
}

- (BOOL)textView:(UITextView *)textView shouldChangeTextInRange:(NSRange)range replacementText:(NSString *)text{
    if (textView.text.length > 1 && [textView.text isEqualToString:@"What's happening?"]) {
         textView.text = @"";
         textView.textColor = [UIColor blackColor];
    }

    return YES;
}

只需要记住在创建时使用准确的文本设置myUITextView即可。

UITextView *myUITextView = [[UITextView alloc] init];
myUITextView.delegate = self;
myUITextView.text = @"What's happening?";
myUITextView.textColor = [UIColor lightGrayColor]; //optional

在包含这些方法之前，让父类成为一个UITextView委托。

@interface MyClass () <UITextViewDelegate>
@end

你可以在UITextView上设置标签

[UITextView addSubView:lblPlaceHoldaer];

并隐藏在TextViewdidChange方法上。

这是一个简单易行的方法。

Jason的答案在iOS7中看起来有点不对劲，通过调整_placeHolderLabel的偏移量来修复它:

- (void)drawRect:(CGRect)rect
{
    if( [[self placeholder] length] > 0 )
    {
        if (_placeHolderLabel == nil )
        {
            if ([[UIDevice currentDevice].systemVersion floatValue] >= 7)
                _placeHolderLabel = [[UILabel alloc] initWithFrame:CGRectMake(4,8,self.bounds.size.width - 8,0)];
            else
                _placeHolderLabel = [[UILabel alloc] initWithFrame:CGRectMake(8,8,self.bounds.size.width - 16,0)];
            _placeHolderLabel.lineBreakMode = NSLineBreakByWordWrapping;
            _placeHolderLabel.numberOfLines = 0;
            _placeHolderLabel.font = self.font;
            _placeHolderLabel.backgroundColor = [UIColor clearColor];
            _placeHolderLabel.textColor = self.placeholderColor;
            _placeHolderLabel.alpha = 0;
            _placeHolderLabel.tag = 999;
            [self addSubview:_placeHolderLabel];
        }

        _placeHolderLabel.text = self.placeholder;
        [_placeHolderLabel sizeToFit];
        [self sendSubviewToBack:_placeHolderLabel];
    }

    if( [[self text] length] == 0 && [[self placeholder] length] > 0 )
    {
        [[self viewWithTag:999] setAlpha:1];
    }

    [super drawRect:rect];
}

I know there are already a lot of answers to this one, but I didn't really find any of them sufficient (at least in Swift). I needed the "placeholder" functionality of the UITextField in my UITextView (I wanted the exact behavior, including text display attributes, animations, etc, and didn't want to have to maintain this over time). I also wanted a solution that provided the same exact border as a UITextField (not an approximated one that looks sort of like it looks right now, but one that looks exactly like it and will always look exactly like it). So while I was not initially a fan of jamming an extra control into the mix, it seemed that in order to meet my goals I had to use an actual UITextField and let it do the work.

这个解决方案处理定位占位符和保持字体在两个控件之间的同步，以便占位符文本是输入到控件的文本的确切字体和位置(许多其他解决方案没有解决的问题)。

// This class is necessary to support "inset" (required to position placeholder 
// appropriately in TextView)
//
class TextField: UITextField
{
    var inset: UIEdgeInsets = UIEdgeInsets(top: 0, left: 0, bottom: 0, right: 0);

    override func textRectForBounds(bounds: CGRect) -> CGRect
    {
        return UIEdgeInsetsInsetRect(bounds, inset);
    }

    override func placeholderRectForBounds(bounds: CGRect) -> CGRect
    {
        return UIEdgeInsetsInsetRect(bounds, inset);
    }
}

// This class implements a UITextView that has a UITextField behind it, where the 
// UITextField provides the border and the placeholder text functionality (so that the
// TextView looks and works like a UITextField).
//
class TextView : UITextView, UITextViewDelegate
{
    var textField = TextField();

    required init?(coder: NSCoder)
    {
        super.init(coder: coder);
    }

    override init(frame: CGRect, textContainer: NSTextContainer?)
    {
        super.init(frame: frame, textContainer: textContainer);

        self.delegate = self;

        // Create a background TextField with clear (invisible) text and disabled
        self.textField.borderStyle = UITextBorderStyle.RoundedRect;
        self.textField.textColor = UIColor.clearColor();
        self.textField.userInteractionEnabled = false;

        // Align the background TextView to where text appears in the TextField, so
        // that any placeholder will be in the correct position.
        self.textField.contentVerticalAlignment = UIControlContentVerticalAlignment.Top;
        self.textField.inset = UIEdgeInsets(
            top: self.textContainerInset.top,
            left: self.textContainerInset.left + self.textContainer.lineFragmentPadding,
            bottom: self.textContainerInset.bottom,
            right: self.textContainerInset.right
        );

        // The background TextField should use the same font (for the placeholder)
        self.textField.font = self.font;

        self.addSubview(textField);
        self.sendSubviewToBack(textField);
    }

    convenience init()
    {
        self.init(frame: CGRectZero, textContainer: nil)
    }

    override var font: UIFont?
    {
        didSet
        {
            // Keep the font of the TextView and background textField in sync
            self.textField.font = self.font;
        }
    }

    var placeholder: String? = nil
    {
        didSet
        {
            self.textField.placeholder = self.placeholder;
        }
    }

    override func layoutSubviews()
    {
        super.layoutSubviews()
        // Do not scroll the background textView
        self.textField.frame = CGRectMake(0, self.contentOffset.y, self.frame.width, self.frame.height);
    }

    // UITextViewDelegate - Note: If you replace delegate, your delegate must call this
    func scrollViewDidScroll(scrollView: UIScrollView)
    {
        // Do not scroll the background textView
        self.textField.frame = CGRectMake(0, self.contentOffset.y, self.frame.width, self.frame.height);
    }

    // UITextViewDelegate - Note: If you replace delegate, your delegate must call this
    func textViewDidChange(textView: UITextView)
    {
        // Updating the text in the background textView will cause the placeholder to 
        // appear/disappear (including any animations of that behavior - since the
        // textView is doing this itself).
        self.textField.text = self.text;
    }
}