I personally use Loki::Allocator / SmallObject to optimize memory usage for small objects — it show good efficiency and satisfying performance if you have to work with moderate amounts of really small objects (1 to 256 bytes). It can be up to ~30 times more efficient than standard C++ new/delete allocation if we talk about allocating moderate amounts of small objects of many different sizes. Also, there's a VC-specific solution called "QuickHeap", it brings best possible performance (allocate and deallocate operations just read and write the address of the block being allocated/returned to heap, respectively in up to 99.(9)% cases — depends on settings and initialization), but at a cost of a notable overhead — it needs two pointers per extent and one extra for each new memory block. It's a fastest possible solution for working with huge (10 000++) amounts of objects being created and deleted if you don't need a big variety of object sizes (it creates an individual pool for each object size, from 1 to 1023 bytes in current implementation, so initialization costs may belittle the overall performance boost, but one can go ahead and allocate/deallocate some dummy objects before the application enters it's performance-critical phase(s)).

标准的c++ new/delete实现的问题是，它通常只是C malloc/free分配的包装器，它适用于较大的内存块，比如1024+字节。它在性能方面有显著的开销，有时还会占用额外的内存用于映射。因此，在大多数情况下，自定义分配器的实现方式是最大化性能和/或最小化分配小对象(≤1024字节)所需的额外内存量。

使用自定义分配器来使用内存池而不是堆可能会很有用。这只是众多例子中的一个。

对于大多数情况，这肯定是一个不成熟的优化。但它在某些情况下(嵌入式设备、游戏等)非常有用。

我正在使用一个MySQL存储引擎，它的代码使用c++。我们使用一个自定义分配器来使用MySQL内存系统，而不是与MySQL竞争内存。它允许我们确保我们使用的内存是用户配置MySQL使用的内存，而不是“额外的”。

我正在使用一个自定义分配器来计算程序的一部分中的分配/释放的数量，并测量它需要多长时间。还有其他方法可以达到这个目的，但这个方法对我来说非常方便。特别有用的是，我只能对容器的一个子集使用自定义分配器。

当使用gpu或其他协处理器时，以特殊的方式在主存中分配数据结构有时是有益的。这种特殊的内存分配方式可以在自定义分配器中以一种方便的方式实现。

在使用加速器时，通过加速器运行时进行自定义分配是有益的，原因如下:

through custom allocation the accelerator runtime or driver is notified of the memory block in addition the operating system can make sure that the allocated block of memory is page-locked (some call this pinned memory), that is, the virtual memory subsystem of the operating system may not move or remove the page within or from memory if 1. and 2. hold and a data transfer between a page-locked memory block and an accelerator is requested, the runtime can directly access the data in main memory since it knows where it is and it can be sure the operating system did not move/remove it this saves one memory copy that would occur with memory that was allocated in a non-page-locked way: the data has to be copied in main memory to a page-locked staging area from with the accelerator can initialize the data transfer (through DMA)

自定义分配器是在释放内存之前安全地擦除内存的合理方法。

template <class T>
class allocator
{
public:
    using value_type    = T;

    allocator() noexcept {}
    template <class U> allocator(allocator<U> const&) noexcept {}

    value_type*  // Use pointer if pointer is not a value_type*
    allocate(std::size_t n)
    {
        return static_cast<value_type*>(::operator new (n*sizeof(value_type)));
    }

    void
    deallocate(value_type* p, std::size_t) noexcept  // Use pointer if pointer is not a value_type*
    {
        OPENSSL_cleanse(p, n);
        ::operator delete(p);
    }
};
template <class T, class U>
bool
operator==(allocator<T> const&, allocator<U> const&) noexcept
{
    return true;
}
template <class T, class U>
bool
operator!=(allocator<T> const& x, allocator<U> const& y) noexcept
{
    return !(x == y);
}

推荐使用Hinnant的allocator样板: https://howardhinnant.github.io/allocator_boilerplate.html)