有一个公认的答案，已经有超过250个赞了。我仍然在贡献的原因是，许多编辑器(例如，我正在使用MS Code)不接受回显所需的转义字符，所有其他解决方案都需要一些第三方(非windows默认)软件。

只使用普通批处理命令的解决方法是使用PROMPT而不是ECHO。PROMPT命令以任何编辑器友好的方式接受转义字符作为$Echaracter序列。(简单地替换ASCII转义码中的Esc)与$E。

下面是一个演示代码:

@ECHO OFF

    :: Do not pollute environment with the %prompt.bak% variable
    :: ! forgetting ENDLOCAL at the end of the batch leads to prompt corruption
    SETLOCAL

    :: Old prompt settings backup
    SET prompt.bak=%PROMPT%

    :: Entering the "ECHO"-like section

        :: Forcing prompt to display after every command (see below)
        ECHO ON

        :: Setting the prompt using the ANSI Escape sequence(s)
        :: - Always start with $E[1A, otherwise the text would appear on a next line
        :: - Then the decorated text follows
        :: - And it all ends with $E30;40m, which makes the following command invisible
        ::   - assuming default background color of the screen
        @ PROMPT $E[1A$E[30;42mHELLO$E[30;40m

        :: An "empty" command that forces the prompt to display. 
        :: The word "rem" is displayed along with the prompt text but is made invisible
        rem

        :: Just another text to display
        @ PROMPT $E[1A$E[33;41mWORLD$E[30;40m
        rem

        :: Leaving the "ECHO"-like section
        @ECHO OFF

    :: Or a more readable version utilizing the cursor manipulation ASCII ESC sequences

        :: the initial sequence
        PROMPT $E[1A
        :: formating commands
        PROMPT %PROMPT%$E[32;44m
        :: the text
        PROMPT %PROMPT%This is an "ECHO"ed text...
        :: new line; 2000 is to move to the left "a lot"
        PROMPT %PROMPT%$E[1B$E[2000D
        :: formating commands fro the next line
        PROMPT %PROMPT%$E[33;47m
        :: the text (new line)
        PROMPT %PROMPT%...spreading over two lines
        :: the closing sequence
        PROMPT %PROMPT%$E[30;40m

        :: Looks like this without the intermediate comments:
        :: PROMPT $E[1A
        :: PROMPT %PROMPT%$E[32;44m
        :: PROMPT %PROMPT%This is an "ECHO"ed text...
        :: PROMPT %PROMPT%$E[1B$E[2000D
        :: PROMPT %PROMPT%$E[33;47m
        :: PROMPT %PROMPT%...spreading over two lines
        :: PROMPT %PROMPT%$E[30;40m

        :: show it all at once!
        ECHO ON
        rem
        @ECHO OFF

    :: End of "ECHO"-ing

    :: Setting prompt back to its original value
    :: - We prepend the settings with $E[37;40m in case
    ::   the original prompt settings do not specify color
    ::   (as they don't by default).
    :: - If they do, the $E[37;40m will become overridden, anyway.
    :: ! It is important to write this command 
    ::   as it is with `ENDLOCAL` and in the `&` form.
    ENDLOCAL & PROMPT $E[37;40m%prompt.bak%

EXIT /B 0

注意:唯一的缺点是，如果不明确地知道，这种技术与用户cmd颜色设置(颜色命令或设置)发生冲突。

——希望这能有所帮助，因为这是我在开头提到的原因唯一可以接受的解决方案。--

编辑:

根据评论，我附上另一个受@Jeb启发的片段。它:

演示如何获取和使用“Esc”字符运行时(而不是将其输入到编辑器中)(Jeb的解决方案) 使用“本机”ECHO命令 因此它不会影响本地PROMPT值 演示了给ECHO输出上色不可避免地会影响PROMPT颜色，所以颜色必须重置

@ECHO OFF

    :: ! To observe color effects on prompt below in this script
    ::   run the script from a fresh cmd window with no custom
    ::   prompt settings

    :: Only not to pollute the environment with the %\e% variable (see below)
    :: Not needed because of the `PROMPT` variable
    SETLOCAL

        :: Parsing the `escape` character (ASCII 27) to a %\e% variable
        :: Use %\e% in place of `Esc` in the [http://ascii-table.com/ansi-escape-sequences.php]
        FOR /F "delims=#" %%E IN ('"prompt #$E# & FOR %%E IN (1) DO rem"') DO SET "\e=%%E"

        :: Demonstrate that prompt did not get corrupted by the previous FOR
        ECHO ON
        rem : After for
        @ECHO OFF

        :: Some fancy ASCII ESC staff
        ECHO [          ]
        FOR /L %%G IN (1,1,10) DO (
            TIMEOUT /T 1 > NUL
            ECHO %\e%[1A%\e%[%%GC%\e%[31;43m.
            ECHO %\e%[1A%\e%[11C%\e%[37;40m]
        )

        :: ECHO another decorated text
        :: - notice the `%\e%[30C` cursor positioning sequence
        ::   for the sake of the "After ECHO" test below
        ECHO %\e%[1A%\e%[13C%\e%[32;47mHELLO WORLD%\e%[30C

        :: Demonstrate that prompt did not get corrupted by ECHOing
        :: neither does the cursor positioning take effect.
        :: ! But the color settings do.
        ECHO ON
        rem : After ECHO
        @ECHO OFF

    ENDLOCAL

    :: Demonstrate that color settings do not reset
    :: even when out of the SETLOCAL scope
    ECHO ON
    rem : After ENDLOCAL
    @ECHO OFF

    :: Reset the `PROMPT` color
    :: - `PROMPT` itself is untouched so we did not need to backup it.
    :: - Still ECHOING in color apparently collide with user color cmd settings (if any).
    :: ! Resetting `PROMPT` color this way extends the `PROMPT`
    ::   by the initial `$E[37;40m` sequence every time the script runs.
    :: - Better solution then would be to end every (or last) `ECHO` command
    ::   with the `%\e%[37;40m` sequence and avoid setting `PROMPT` altogether.
    ::   which makes this technique preferable to the previous one (before EDIT)
    :: - I am keeping it this way only to be able to
    ::   demonstrate the `ECHO` color effects on the `PROMPT` above.
    PROMPT $E[37;40m%PROMPT%

    ECHO ON
    rem : After PROMPT color reset
    @ECHO OFF

EXIT /B 0

为非windows 10用户提供了一个不需要调用标签的选项，避免了这样做带来的延迟。

下面是findstr colorprint例程的宏版本

usage -其中BF被替换为背景/前景色的十六进制数字值: %Col%{BF}{"要打印的字符串"}

@Echo off & CD "%TEMP%"
 For /F "tokens=1,2 delims=#" %%a in ('"prompt #$H#$E# & echo on & for %%b in (1) do rem"') do (set "DEL=%%a")
 Set "Col=For %%l in (1 2)Do if %%l==2 (Set "_Str="&(For /F "tokens=1,2 Delims={}" %%G in ("!oline!")Do Set "C_Out=%%G" & Set "_Str=%%~H")&(For %%s in (!_Str!)Do Set ".Str=%%s")&( <nul set /p ".=%DEL%" > "!_Str!" )&( findstr /v /a:!C_Out! /R "^$" "!_Str!" nul )&( del " !_Str!" > nul 2>&1 ))Else Set Oline="
 Setlocal EnableDelayedExpansion
rem /* concatenation of multiple macro expansions requires the macro to be expanded within it's own code block. */
 (%Col%{02}{"green on black,"}) & (%Col%{10}{black on blue})
 Echo/& (%Col%{04}{red on black}) & (%Col%{34}{" red on blue"})
Goto :Eof

一个更健壮的宏版本，充满了错误处理。

@Echo off & PUSHD "%TEMP%"
rem /* Macro Definitions */
(Set  \n=^^^
%= macro newline Do not modify =%
)
(Set LF=^


%= linefeed. Do not modify =%)
 If "!![" == "[" (
  Echo/%%COL%% macro must be defined prior to delayed expansion being enabled
  Goto :end
 )
 For /F "tokens=1,2 delims=#" %%a in ('"prompt #$H#$E# & echo on & for %%b in (1) do rem"') do (set "DEL=%%a")
rem /* %hCol% - Alternate color macro; escaped for use in COL macro. No error checking. Usage: (%hCol:?=HEXVALUE%Output String) */
 Set "hCol=For %%o in (1 2)Do if %%o==2 (^<nul set /p ".=%DEL%" ^> "!os!" ^& findstr /v /a:? /R "^$" "!os!" nul ^& del "!os!" ^> nul 2^>^&1 )Else Set os="
rem /* %TB%   - used with substitution within COL macro to format help output; not fit for general use, */
 Set "TB=^&^< nul Set /P "=.%DEL%!TAB!"^&"
rem /* %COL%  - main color output macro. Usage: (%COL%{[a-f0-9][a-f0-9]}{String to Print}) */
 Set COL=Set "_v=1"^&Set "Oline="^& For %%l in (1 2)Do if %%l==2 (%\n%
  If not "!Oline!" == "" (%\n%
   Set "_Str="%\n%
   For /F "tokens=1,2 Delims={}" %%G in ("!oline!")Do (%\n%
    Set "Hex=%%G"%\n%
    Set "_Str=%%~H"%\n%
   )%\n%
   Echo/!Hex!^|findstr /RX "[0-9a-fA-F][0-9a-fA-F]" ^> nul ^|^| (Echo/^&(%hCol:?=04%Invalid - )%TB%(%hCol:?=06%Bad Hex value.)%TB%(%hCol:?=01%%%COL%%{!Hex!}{!_Str!})%TB:TAB=LF%(%hCol:?=02%!Usage!)^&Set "_Str="^&Set "_v=0")%\n%
   If not "!_Str!" == "" (%\n%
    ^<nul set /p ".=%DEL%" ^> "!_Str!"%\n%
    findstr /v /a:!Hex! /R "^$" "!_Str!" nul %\n%
    del "!_Str!" ^> nul 2^>^&1%\n%
   )Else If not !_v! EQU 0 (%\n%
    Echo/^&(%hCol:?=04%Invalid -)%TB%(%hCol:?=06%Arg 2 absent.)%TB%(%hCol:?=01%%%COL%%!Oline!)%TB:TAB=LF%(%hCol:?=04%Input is required for output string.)%TB:TAB=LF%(%hCol:?=02%!Usage!)%\n%
   )%\n%
  )Else (Echo/^&(%hCol:?=04%Invalid -)%TB%(%hCol:?=06%No Args)%TB:TAB=!TAB!!TAB!%(%hCol:?=01%%%COL%%!Oline!)%TB:TAB=LF%(%hCol:?=02%!Usage!))%\n%
 )Else Set Oline=
 Set "usage=%%COL%%{[a-f0-9][a-f0-9]}{String to Print}"
 For /F eol^=^%LF%%LF%^ delims^= %%A in ('forfiles /p "%~dp0." /m "%~nx0" /c "cmd /c echo(0x09"') do Set "TAB=%%A"
rem /* removes escaping from macros to enable use outside of COL macro */
 Set "hCol=%hCol:^=%"
 Set "TB=%TB:^=%"
 Setlocal EnableDelayedExpansion
 rem /* usage examples */
 (%COL%{02}{"green on black,"}) & (%COL%{10}{"black on blue"})
 Echo/
 (%COL%{04}{"red on black"}) & (%COL%{34}{" red on blue"})&(%COL%{40}{"black on red"})
 Echo/& %COL%{03}{Demonstration of error handling-}
rem /* error handling */
 Echo/%TB:TAB=!LF! % %hCol:?=20%Example 1 - No args
%COL%
 Echo/%TB:TAB=!LF! % %hCol:?=20%Example 2 - Missing 2nd Arg
%COL%{ff}
 Echo/%TB:TAB=!LF! % %hCol:?=20%Example 3 - Invalid hex value for 1st Arg
%COL%{HF}{string}
 Echo/%TB:TAB=!LF! % %hCol:?=0d%Done
:end
POPD
Goto :Eof

在powershell中为日志语句设置颜色并不是什么大问题。 你可以使用-ForegroundColor参数。

写一个确认消息。

Write-Host "Process executed Successfully...." -ForegroundColor Magenta

写入错误消息。

Write-Host "Sorry an unexpected error occurred.." -ForegroundColor Red

写一个进度消息。

Write-Host "Working under pocess..." -ForegroundColor Green

Windows 10 - TH2及以上版本:

(a.k.a Version 1511, build 10586, release 2015-11-10)

在命令提示符:

echo ^[[32m HI ^[[0m

使用实际按键:echo Ctrl+[[32m HI Ctrl+[[0mEnter .

您应该在它下面看到一个绿色的“HI”。

代码可以在这里找到:

https://en.wikipedia.org/wiki/ANSI_escape_code#Colors

记事本:

要保存到记事本，你可以用Alt+027和numpad键入ESC，然后[32m部分。当我使用笔记本电脑时，另一个技巧是将上面的行重定向到一个文件中，然后剪切和粘贴:

echo echo ^[[32m HI ^[[0m >> batch_file.cmd

call :color_echo "blue" "blue txt"
call :color_echo "red" "red txt"
echo "white txt"


REM : https://www.robvanderwoude.com/ansi.php
:color_echo
    @echo off

    set "color=%~1"
    set "txt=%~2"

    set ESC=
    set black=%ESC%[30m
    set red=%ESC%[31m
    set green=%ESC%[32m
    set yellow=%ESC%[33m
    set blue=%ESC%[34m
    set magenta=%ESC%[35m
    set cyan=%ESC%[36m
    set white=%ESC%[37m

    if "%~1" == "black"   set "color=!black!"
    if "%~1" == "red"     set "color=!red!"
    if "%~1" == "green"   set "color=!green!"
    if "%~1" == "yellow"  set "color=!yellow!"
    if "%~1" == "blue"    set "color=!blue!"
    if "%~1" == "magenta" set "color=!magenta!"
    if "%~1" == "cyan"    set "color=!cyan!"
    if "%~1" == "white"   set "color=!white!"

    echo | set /p="!color!!txt!"
    echo.

    REM : return to standard white color
    echo | set /p="!white!"

    REM : exiting the function only
    EXIT /B 0

这不是一个很好的答案，但如果你知道目标工作站有Powershell，你可以这样做(假设BAT / CMD脚本):

CALL:ECHORED "Print me in red!"

:ECHORED
%Windir%\System32\WindowsPowerShell\v1.0\Powershell.exe write-host -foregroundcolor Red %1
goto:eof

编辑:(现在更简单了!)

这是一个老答案，但我想我要澄清和简化一点

PowerShell现在包含在从7开始的所有版本的Windows中。因此，这个答案的语法可以缩短为一种更简单的形式:

路径不需要指定，因为它应该已经在环境变量中。 明确的命令可以缩写。例如，你可以: 使用-fore代替-foregroundcolor 使用-back代替-backgroundcolor 这个命令也可以在“内联”中代替echo (而不是像上面那样创建一个单独的批处理文件)。

例子:

powershell write-host -fore Cyan This is Cyan text
powershell write-host -back Red This is Red background

更多信息:

完整的颜色列表和更多信息可在 - PowerShell Write-Host文档