- (void)viewDidLoad {
    [super viewDidLoad];

    self.textViewEmpty = YES;

    // Text view
    self.textView = [[UITextView alloc] init];
    self.textView.translatesAutoresizingMaskIntoConstraints = NO; // For AutoLayout
    self.textView.delegate = self;
    self.textView.textColor = [UIColor grayColor];
    self.textView.text = @"Placeholder";

    // Add subview and constraints
}

#pragma mark - UITextView

- (BOOL)textViewShouldBeginEditing:(UITextView *)textView {
    if (self.isTextViewEmpty) {
        textView.textColor = [UIColor blackColor];
        textView.text = @"";
    }

    return YES;
}

- (void)textViewDidChange:(UITextView *)textView {
    if (textView.text.length > 0) {
        self.textViewEmpty = NO;
    } else {
        self.textViewEmpty = YES;
    }
}

- (BOOL)textViewShouldEndEditing:(UITextView *)textView {
    if (self.isTextViewEmpty) {
        textView.textColor = [UIColor lightGrayColor];
        textView.text = placeholderText;
    }

    return YES;
}

我做了我自己版本的UITextView的子类。我喜欢Sam Soffes使用通知的想法，但我不喜欢drawRect: overwrite。对我来说太过分了。我认为我做了一个非常干净的实现。

你可以看看我的子类。还包括一个演示项目。

Jason的答案在iOS7中看起来有点不对劲，通过调整_placeHolderLabel的偏移量来修复它:

- (void)drawRect:(CGRect)rect
{
    if( [[self placeholder] length] > 0 )
    {
        if (_placeHolderLabel == nil )
        {
            if ([[UIDevice currentDevice].systemVersion floatValue] >= 7)
                _placeHolderLabel = [[UILabel alloc] initWithFrame:CGRectMake(4,8,self.bounds.size.width - 8,0)];
            else
                _placeHolderLabel = [[UILabel alloc] initWithFrame:CGRectMake(8,8,self.bounds.size.width - 16,0)];
            _placeHolderLabel.lineBreakMode = NSLineBreakByWordWrapping;
            _placeHolderLabel.numberOfLines = 0;
            _placeHolderLabel.font = self.font;
            _placeHolderLabel.backgroundColor = [UIColor clearColor];
            _placeHolderLabel.textColor = self.placeholderColor;
            _placeHolderLabel.alpha = 0;
            _placeHolderLabel.tag = 999;
            [self addSubview:_placeHolderLabel];
        }

        _placeHolderLabel.text = self.placeholder;
        [_placeHolderLabel sizeToFit];
        [self sendSubviewToBack:_placeHolderLabel];
    }

    if( [[self text] length] == 0 && [[self placeholder] length] > 0 )
    {
        [[self viewWithTag:999] setAlpha:1];
    }

    [super drawRect:rect];
}

我对bcd的解决方案做了一些小修改，以允许从Xib文件初始化、文本包装和保持背景颜色。希望它能为其他人省去麻烦。

UIPlaceHolderTextView.h:

#import <Foundation/Foundation.h>
IB_DESIGNABLE
@interface UIPlaceHolderTextView : UITextView

@property (nonatomic, retain) IBInspectable NSString *placeholder;
@property (nonatomic, retain) IBInspectable UIColor *placeholderColor;

-(void)textChanged:(NSNotification*)notification;

@end

UIPlaceHolderTextView.m:

#import "UIPlaceHolderTextView.h"

@interface UIPlaceHolderTextView ()

@property (nonatomic, retain) UILabel *placeHolderLabel;

@end

@implementation UIPlaceHolderTextView

CGFloat const UI_PLACEHOLDER_TEXT_CHANGED_ANIMATION_DURATION = 0.25;

- (void)dealloc
{
    [[NSNotificationCenter defaultCenter] removeObserver:self];
#if __has_feature(objc_arc)
#else
    [_placeHolderLabel release]; _placeHolderLabel = nil;
    [_placeholderColor release]; _placeholderColor = nil;
    [_placeholder release]; _placeholder = nil;
    [super dealloc];
#endif
}

- (void)awakeFromNib
{
    [super awakeFromNib];

    // Use Interface Builder User Defined Runtime Attributes to set
    // placeholder and placeholderColor in Interface Builder.
    if (!self.placeholder) {
        [self setPlaceholder:@""];
    }

    if (!self.placeholderColor) {
        [self setPlaceholderColor:[UIColor lightGrayColor]];
    }

    [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:nil];
}

- (id)initWithFrame:(CGRect)frame
{
    if( (self = [super initWithFrame:frame]) )
    {
        [self setPlaceholder:@""];
        [self setPlaceholderColor:[UIColor lightGrayColor]];
        [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:nil];
    }
    return self;
}

- (void)textChanged:(NSNotification *)notification
{
    if([[self placeholder] length] == 0)
    {
        return;
    }

    [UIView animateWithDuration:UI_PLACEHOLDER_TEXT_CHANGED_ANIMATION_DURATION animations:^{
    if([[self text] length] == 0)
    {
        [[self viewWithTag:999] setAlpha:1];
    }
    else
    {
        [[self viewWithTag:999] setAlpha:0];
    }
    }];
}

- (void)setText:(NSString *)text {
    [super setText:text];
    [self textChanged:nil];
}

- (void)drawRect:(CGRect)rect
{
    if( [[self placeholder] length] > 0 )
    {
        if (_placeHolderLabel == nil )
        {
            _placeHolderLabel = [[UILabel alloc] initWithFrame:CGRectMake(8,8,self.bounds.size.width - 16,0)];
            _placeHolderLabel.lineBreakMode = NSLineBreakByWordWrapping;
            _placeHolderLabel.numberOfLines = 0;
            _placeHolderLabel.font = self.font;
            _placeHolderLabel.backgroundColor = [UIColor clearColor];
            _placeHolderLabel.textColor = self.placeholderColor;
            _placeHolderLabel.alpha = 0;
            _placeHolderLabel.tag = 999;
            [self addSubview:_placeHolderLabel];
        }

        _placeHolderLabel.text = self.placeholder;
        [_placeHolderLabel sizeToFit];
        [self sendSubviewToBack:_placeHolderLabel];
    }

    if( [[self text] length] == 0 && [[self placeholder] length] > 0 )
    {
        [[self viewWithTag:999] setAlpha:1];
    }

    [super drawRect:rect];
}

@end

After looking through (and trying out) most of the proposed solutions to this seemingly obvious - but missing - feature of UITextView, the 'best' closest I found was that from BobDickinson. But I didnt like having to resort to a whole new subclass [I prefer drop-in categories for such simple functional additions], nor that it intercepted UITextViewDelegate methods, which is probably going to mess up your existing UITextView handling code. So here's my take on a drop-in category that'll work on any existing UITextView instance...

#import <objc/runtime.h>

// Private subclass needed to override placeholderRectForBounds: to correctly position placeholder
@interface _TextField : UITextField
@property UIEdgeInsets insets;
@end
@implementation _TextField
- (CGRect)placeholderRectForBounds:(CGRect)bounds
{
    CGRect rect = [super placeholderRectForBounds:bounds];
    return UIEdgeInsetsInsetRect(rect, _insets);
}
@end

@implementation UITextView (Placeholder)

static const void *KEY;

- (void)setPlaceholder:(NSString *)placeholder
{
    _TextField *textField = objc_getAssociatedObject(self, &KEY);
    if (!textField) {
        textField = [_TextField.alloc initWithFrame:self.bounds];
        textField.autoresizingMask = UIViewAutoresizingFlexibleWidth | UIViewAutoresizingFlexibleHeight;
        textField.userInteractionEnabled = NO;
        textField.font = self.font;

        textField.contentVerticalAlignment = UIControlContentVerticalAlignmentTop;
        textField.insets = UIEdgeInsetsMake(self.textContainerInset.top,
                                            self.textContainerInset.left + self.textContainer.lineFragmentPadding,
                                            self.textContainerInset.bottom,
                                            self.textContainerInset.right);
        [self addSubview:textField];
        [self sendSubviewToBack:textField];

        objc_setAssociatedObject(self, &KEY, textField, OBJC_ASSOCIATION_RETAIN);

        [NSNotificationCenter.defaultCenter addObserver:self selector:@selector(updatePlaceholder:) name:UITextViewTextDidChangeNotification object:nil];
    }
    textField.placeholder = placeholder;
}

- (NSString*)placeholder
{
    UITextField *textField = objc_getAssociatedObject(self, &KEY);
    return textField.placeholder;
}

- (void)updatePlaceholder:(NSNotification *)notification
{
    UITextField *textField = objc_getAssociatedObject(self, &KEY);
    textField.font = self.font;
    [textField setAlpha:self.text.length? 0 : 1];
}

@end

它使用简单，只是显而易见的

UITextView *myTextView = UITextView.new;
...
myTextView.placeholder = @"enter text here";

它通过添加一个UITextField -在正确的位置-在你的UITextView后面，并利用它的占位符代替(因此你不必担心得到正确的颜色等)，然后监听通知，每当你的UITextView被改变显示/隐藏这个UITextField(因此它不会干扰你现有的UITextViewDelegate调用)。这里面没有什么神奇的数字……: -)

objc_setAssociatedObject()/objc_getAssociatedObject()是为了避免必须子类化UITextView。[不幸的是，要正确地定位UITextField，有必要引入一个'private'子类，以覆盖placeholderRectForBounds:]

改编自BobDickinson的斯威夫特回答。

你可以在textview上设置一个标签。

MyUITextView.h

@interface MyUITextView : UITextView {
    UILabel* _placeholderLabel;
}

@property(nonatomic, assign)NSString *placeholder;

MyUITextView.m

@implementation MyUITextView

- (id)initWithFrame:(CGRect)frame {
    if (self = [super initWithFrame:frame]) {
        // Create placeholder
        viewFrame = CGRectMake(0, 0, frame.size.width, 15);
        _placeholderLabel = [[UILabel alloc] initWithFrame:viewFrame];
        _placeholderLabel.textColor = [UIColor lightGrayColor];
        [self addSubview:_placeholderLabel];

        // Add text changed notification 
        [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:nil];
    }
    return self;
}

- (void)setPlaceholder:(NSString *)placeholder {
    _placeholderLabel.text = placeholder;
}

- (NSString*)placeholder {
    return _placeholderLabel.text;
}

#pragma mark UITextViewTextDidChangeNotification

- (void)textChanged:(NSNotification *)notification {
    _placeholderLabel.hidden = ([self.text lenght] == 0);
}

@end