如果有人需要Swift的解决方案:

添加UITextViewDelegate到类中

var placeHolderText = "Placeholder Text..."

override func viewDidLoad() {
    super.viewDidLoad()
    textView.delegate = self
}

func textViewShouldBeginEditing(textView: UITextView) -> Bool {

    self.textView.textColor = .black

    if(self.textView.text == placeHolderText) {
        self.textView.text = ""
    }

    return true
}

func textViewDidEndEditing(textView: UITextView) {
    if(textView.text == "") {
        self.textView.text = placeHolderText
        self.textView.textColor = .lightGray
    }
}

override func viewWillAppear(animated: Bool) {

    if(currentQuestion.answerDisplayValue == "") {
        self.textView.text = placeHolderText
        self.textView.textColor = .lightGray
    } else {
        self.textView.text = "xxx" // load default text / or stored 
        self.textView.textColor = .black
    }
}

Jason的答案在iOS7中看起来有点不对劲，通过调整_placeHolderLabel的偏移量来修复它:

- (void)drawRect:(CGRect)rect
{
    if( [[self placeholder] length] > 0 )
    {
        if (_placeHolderLabel == nil )
        {
            if ([[UIDevice currentDevice].systemVersion floatValue] >= 7)
                _placeHolderLabel = [[UILabel alloc] initWithFrame:CGRectMake(4,8,self.bounds.size.width - 8,0)];
            else
                _placeHolderLabel = [[UILabel alloc] initWithFrame:CGRectMake(8,8,self.bounds.size.width - 16,0)];
            _placeHolderLabel.lineBreakMode = NSLineBreakByWordWrapping;
            _placeHolderLabel.numberOfLines = 0;
            _placeHolderLabel.font = self.font;
            _placeHolderLabel.backgroundColor = [UIColor clearColor];
            _placeHolderLabel.textColor = self.placeholderColor;
            _placeHolderLabel.alpha = 0;
            _placeHolderLabel.tag = 999;
            [self addSubview:_placeHolderLabel];
        }

        _placeHolderLabel.text = self.placeholder;
        [_placeHolderLabel sizeToFit];
        [self sendSubviewToBack:_placeHolderLabel];
    }

    if( [[self text] length] == 0 && [[self placeholder] length] > 0 )
    {
        [[self viewWithTag:999] setAlpha:1];
    }

    [super drawRect:rect];
}

如果你正在寻找一个简单的方法来实现这一点，试试我的方法:

- (BOOL)textViewShouldBeginEditing:(UITextView *)textView
{
    if ([[textView text] isEqualToString:PLACE_HOLDER_TEXT]) {
          textView.text = @"";
          textView.textColor = [UIColor blackColor];
    }

    return YES;
}

-(BOOL)textViewShouldEndEditing:(UITextView *)textView
{
    if ([[textView text] length] == 0) {
        textView.text = PLACE_HOLDER_TEXT;
        textView.textColor = [UIColor lightGrayColor];
    }
    return YES;
}

是的，就是它PLACE_HOLDER_TEXT是一个NSString包含你的占位符

还有一个简单的答案，使用CATextLayer。

添加CATextLayer到UITextView的层。 使用UITextViewDelegate方法，简单地改变CATextLayer的颜色。

func txtViewPlaceholder() {
    let textlayer = CATextLayer()

    textlayer.frame = CGRect(x: 5, y: 5, width: 200, height: 18)
    textlayer.contentsScale = UIScreen.main.scale
    textlayer.fontSize = 12
    textlayer.alignmentMode = kCAAlignmentLeft
    textlayer.string = "Enter here"
    textlayer.isWrapped = true
    textlayer.name = "placeholder"
    textlayer.backgroundColor = UIColor.white.cgColor
    textlayer.foregroundColor = UIColor.black.cgColor

    yourTxtVw.layer.insertSublayer(textlayer, at: 0)
}

func removeAddPlaceholder(remove: Bool, textView: UITextView) {
    for layers in textView.layer.sublayers! where layers.name == "placeholder" {
        
        if remove {
            (layers as! CATextLayer).foregroundColor = UIColor.white.cgColor
        } else {
            (layers as! CATextLayer).foregroundColor = UIColor.black.cgColor
        }
        
    }
}


extension YourViewController : UITextViewDelegate {

    func textViewShouldBeginEditing(_ textView: UITextView) -> Bool {
    
        removeAddPlaceholder(remove: true, textView: textView)
    
        return true
    }

    func textViewDidEndEditing(_ textView: UITextView) {
    
        if textView.text.count <= 0 {
            removeAddPlaceholder(remove: false, textView: textView)
        }
    }

}

我通读了所有这些，但提出了一个非常简短的Swift 3解决方案，在我的所有测试中都有效。它可以更一般化一点，但过程很简单。这是整个东西，我称之为“TextViewWithPlaceholder”。

import UIKit

class TextViewWithPlaceholder: UITextView {

    public var placeholder: String?
    public var placeholderColor = UIColor.lightGray

    private var placeholderLabel: UILabel?

    // Set up notification listener when created from a XIB or storyboard.
    // You can also set up init() functions if you plan on creating
    // these programmatically.
    override func awakeFromNib() {
        super.awakeFromNib()

        NotificationCenter.default.addObserver(self,
                                           selector: #selector(TextViewWithPlaceholder.textDidChangeHandler(notification:)),
                                           name: .UITextViewTextDidChange,
                                           object: self)

        placeholderLabel = UILabel()
        placeholderLabel?.alpha = 0.85
        placeholderLabel?.textColor = placeholderColor
    }

    // By using layoutSubviews, you can size and position the placeholder
    // more accurately. I chose to hard-code the size of the placeholder
    // but you can combine this with other techniques shown in previous replies.
    override func layoutSubviews() {
        super.layoutSubviews()

        placeholderLabel?.textColor = placeholderColor
        placeholderLabel?.text = placeholder

        placeholderLabel?.frame = CGRect(x: 6, y: 4, width: self.bounds.size.width-16, height: 24)

        if text.isEmpty {
            addSubview(placeholderLabel!)
            bringSubview(toFront: placeholderLabel!)
        } else {
            placeholderLabel?.removeFromSuperview()
        }
    }

    // Whenever the text changes, just trigger a new layout pass.
    func textDidChangeHandler(notification: Notification) {
        layoutSubviews()
    }
}

你可以在UITextView上设置标签

[UITextView addSubView:lblPlaceHoldaer];

并隐藏在TextViewdidChange方法上。

这是一个简单易行的方法。