覆盖UITableViewCell的setSelected也可以。

override func setSelected(selected: Bool, animated: Bool) {
    super.setSelected(selected, animated: animated)

    // Set background color
    let view = UIView()
    view.backgroundColor = UIColor.redColor()
    selectedBackgroundView = view
}

以下是我在iOS 8中使用的。

我必须将选择样式设置为UITableViewCellSelectionStyleDefault，以便自定义背景色能够工作。如果有其他样式，自定义背景色将被忽略。在行为上似乎有一个变化，因为以前的答案需要将style设置为none。

单元格的完整代码如下:

- (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath {
    static NSString *CellIdentifier = @"MyCell";
    UITableViewCell *cell = [tableView dequeueReusableCellWithIdentifier:CellIdentifier];
    if (cell == nil) {
        cell = [[UITableViewCell alloc] initWithStyle:UITableViewCellStyleDefault reuseIdentifier:CellIdentifier];
    }

    // This is how you change the background color
    cell.selectionStyle = UITableViewCellSelectionStyleDefault;
    UIView *bgColorView = [[UIView alloc] init];
    bgColorView.backgroundColor = [UIColor redColor];
    [cell setSelectedBackgroundView:bgColorView];        
    return cell;
}

下面是分组表所需的代码的重要部分。当一个部分中的任何单元格被选中时，第一行将改变颜色。如果没有最初设置cellselectionstyle为none，当用户单击row0时，单元格更改为bgColorView，然后淡入并重新加载bgColorView时，会出现恼人的双重重载。祝你好运，如果有更简单的方法，请告诉我。

- (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath 
{

    static NSString *CellIdentifier = @"Cell";

    UITableViewCell *cell = [tableView dequeueReusableCellWithIdentifier:CellIdentifier];
    if (cell == nil) {
        cell = [[UITableViewCell alloc] initWithStyle:UITableViewCellStyleDefault reuseIdentifier:CellIdentifier];
    }

    if ([indexPath row] == 0) 
    {
        cell.selectionStyle = UITableViewCellSelectionStyleNone;

        UIView *bgColorView = [[UIView alloc] init];
        bgColorView.layer.cornerRadius = 7;
        bgColorView.layer.masksToBounds = YES;
        [bgColorView setBackgroundColor:[UIColor colorWithRed:.85 green:0 blue:0 alpha:1]];
        [cell setSelectedBackgroundView:bgColorView];

        UIColor *backColor = [UIColor colorWithRed:0 green:0 blue:1 alpha:1];
        cell.backgroundColor = backColor;
        UIColor *foreColor = [UIColor colorWithWhite:1 alpha:1];
        cell.textLabel.textColor = foreColor;

        cell.textLabel.text = @"row0";
    }
    else if ([indexPath row] == 1) 
    {
        cell.selectionStyle = UITableViewCellSelectionStyleNone;

        UIColor *backColor = [UIColor colorWithRed:1 green:1 blue:1 alpha:1];
        cell.backgroundColor = backColor;
        UIColor *foreColor = [UIColor colorWithRed:0 green:0 blue:0 alpha:1];
        cell.textLabel.textColor = foreColor;

        cell.textLabel.text = @"row1";
    }
    else if ([indexPath row] == 2) 
    {
        cell.selectionStyle = UITableViewCellSelectionStyleNone;

        UIColor *backColor = [UIColor colorWithRed:1 green:1 blue:1 alpha:1];
        cell.backgroundColor = backColor;
        UIColor *foreColor = [UIColor colorWithRed:0 green:0 blue:0 alpha:1];
        cell.textLabel.textColor = foreColor;

        cell.textLabel.text = @"row2";
    }
    return cell;
}

#pragma mark Table view delegate

- (void)tableView:(UITableView *)tableView didSelectRowAtIndexPath:(NSIndexPath *)indexPath
{
    NSIndexPath *path = [NSIndexPath indexPathForRow:0 inSection:[indexPath section]];
    UITableViewCell *cell = [tableView cellForRowAtIndexPath:path];
    [cell setSelectionStyle:UITableViewCellSelectionStyleBlue];

    [tableView selectRowAtIndexPath:path animated:YES scrollPosition:UITableViewScrollPositionNone];

}

- (void)tableView:(UITableView *)tableView didDeselectRowAtIndexPath:(NSIndexPath *)indexPath
{
    UITableViewCell *cell = [tvStat cellForRowAtIndexPath:indexPath];
    [cell setSelectionStyle:UITableViewCellSelectionStyleNone];
}

#pragma mark Table view Gestures

-(IBAction)singleTapFrom:(UIGestureRecognizer *)tapRecog
{

    CGPoint tapLoc = [tapRecog locationInView:tvStat];
    NSIndexPath *tapPath = [tvStat indexPathForRowAtPoint:tapLoc];

    NSIndexPath *seleRow = [tvStat indexPathForSelectedRow];
    if([seleRow section] != [tapPath section])
        [self tableView:tvStat didDeselectRowAtIndexPath:seleRow];
    else if (seleRow == nil )
        {}
    else if([seleRow section] == [tapPath section] || [seleRow length] != 0)
        return;

    if(!tapPath)
        [self.view endEditing:YES];

    [self tableView:tvStat didSelectRowAtIndexPath:tapPath];
}

对于那些只想摆脱默认选择灰色背景的人，把这行代码放在你的cellForRowAtIndexPath func中:

yourCell.selectionStyle = .None

使用[cell setClipsToBounds:YES];对于分组样式单元格

斯威夫特4 +:

在表格单元格中添加以下行

let bgColorView = UIView()
bgColorView.backgroundColor =  .red
self.selectedBackgroundView = bgColorView

最后应该如下所示

override func setSelected(_ selected: Bool, animated: Bool)
    {
        super.setSelected(selected, animated: animated)

        // Configure the view for the selected state
        let bgColorView = UIView()
        bgColorView.backgroundColor =  .red
        self.selectedBackgroundView = bgColorView

    }