单元格选择的背景颜色可以通过界面构建器中的Storyboard设置:

对于那些只想摆脱默认选择灰色背景的人，把这行代码放在你的cellForRowAtIndexPath func中:

yourCell.selectionStyle = .None

为所有单元格添加背景(使用Maciej的答案):

for (int section = 0; section < [self.tableView numberOfSections]; section++) {
        for (int row = 0; row < [self.tableView numberOfRowsInSection:section]; row++) {
            NSIndexPath* cellPath = [NSIndexPath indexPathForRow:row inSection:section];
            UITableViewCell* cell = [self.tableView cellForRowAtIndexPath:cellPath];

            //stuff to do with each cell
            UIView *bgColorView = [[UIView alloc] init];
            bgColorView.backgroundColor = [UIColor redColor];
            [cell setSelectedBackgroundView:bgColorView];
        }
    } 

在自定义单元格类中为表单元格创建一个自定义单元格。M把下面的代码，它会工作的很好。你需要把想要的颜色图像放在选择背景UIImage中。

- (void)setSelected:(BOOL)selected animated:(BOOL)animated
{
    UIImage *selectionBackground = [UIImage imageNamed:@"yellow_bar.png"];
    UIImageView *iview=[[UIImageView alloc] initWithImage:selectionBackground];
    self.selectedBackgroundView=iview;
}

如果您想向单元格添加自定义高亮显示的颜色(且单元格包含按钮、标签、图像等)。我按照下面的步骤:

例如，如果你想要一个选定的黄色:

1)创建一个适合所有不透明度为20%的单元格(黄色)的视图，例如backgroundselectedView

2)在单元控制器中这样写:

- (void)touchesBegan:(NSSet *)touches withEvent:(UIEvent *)event
{
     self.backgroundselectedView.alpha=1;
    [super touchesBegan:touches withEvent:event];
}

- (void)touchesEnded:(NSSet *)touches withEvent:(UIEvent *)event
{
    self.backgroundselectedView.alpha=0;
    [super touchesEnded:touches withEvent:event];
}

- (void)touchesCancelled:(NSSet *)touches withEvent:(UIEvent *)event
{
    self.backgroundSelectedImage.alpha=0;
    [super touchesCancelled:touches withEvent:event];
}

单元格选择的背景颜色可以通过界面构建器中的Storyboard设置: