对于Swift 3.0:

override func tableView(_ tableView: UITableView, didSelectRowAt indexPath: IndexPath) {
    let cell = super.tableView(tableView, cellForRowAt: indexPath)

    cell.contentView.backgroundColor = UIColor.red
}

在自定义单元格类中为表单元格创建一个自定义单元格。M把下面的代码，它会工作的很好。你需要把想要的颜色图像放在选择背景UIImage中。

- (void)setSelected:(BOOL)selected animated:(BOOL)animated
{
    UIImage *selectionBackground = [UIImage imageNamed:@"yellow_bar.png"];
    UIImageView *iview=[[UIImageView alloc] initWithImage:selectionBackground];
    self.selectedBackgroundView=iview;
}

自定义单元格类。覆盖:

- (void)setSelected:(BOOL)selected animated:(BOOL)animated {
    [super setSelected:selected animated:animated];

    // Configure the view for the selected state

    if (selected) {
        [self setBackgroundColor: CELL_SELECTED_BG_COLOR];
        [self.contentView setBackgroundColor: CELL_SELECTED_BG_COLOR];
    }else{
        [self setBackgroundColor: [UIColor clearColor]];
        [self.contentView setBackgroundColor: [UIColor clearColor]];
    }
}

下面是分组表所需的代码的重要部分。当一个部分中的任何单元格被选中时，第一行将改变颜色。如果没有最初设置cellselectionstyle为none，当用户单击row0时，单元格更改为bgColorView，然后淡入并重新加载bgColorView时，会出现恼人的双重重载。祝你好运，如果有更简单的方法，请告诉我。

- (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath 
{

    static NSString *CellIdentifier = @"Cell";

    UITableViewCell *cell = [tableView dequeueReusableCellWithIdentifier:CellIdentifier];
    if (cell == nil) {
        cell = [[UITableViewCell alloc] initWithStyle:UITableViewCellStyleDefault reuseIdentifier:CellIdentifier];
    }

    if ([indexPath row] == 0) 
    {
        cell.selectionStyle = UITableViewCellSelectionStyleNone;

        UIView *bgColorView = [[UIView alloc] init];
        bgColorView.layer.cornerRadius = 7;
        bgColorView.layer.masksToBounds = YES;
        [bgColorView setBackgroundColor:[UIColor colorWithRed:.85 green:0 blue:0 alpha:1]];
        [cell setSelectedBackgroundView:bgColorView];

        UIColor *backColor = [UIColor colorWithRed:0 green:0 blue:1 alpha:1];
        cell.backgroundColor = backColor;
        UIColor *foreColor = [UIColor colorWithWhite:1 alpha:1];
        cell.textLabel.textColor = foreColor;

        cell.textLabel.text = @"row0";
    }
    else if ([indexPath row] == 1) 
    {
        cell.selectionStyle = UITableViewCellSelectionStyleNone;

        UIColor *backColor = [UIColor colorWithRed:1 green:1 blue:1 alpha:1];
        cell.backgroundColor = backColor;
        UIColor *foreColor = [UIColor colorWithRed:0 green:0 blue:0 alpha:1];
        cell.textLabel.textColor = foreColor;

        cell.textLabel.text = @"row1";
    }
    else if ([indexPath row] == 2) 
    {
        cell.selectionStyle = UITableViewCellSelectionStyleNone;

        UIColor *backColor = [UIColor colorWithRed:1 green:1 blue:1 alpha:1];
        cell.backgroundColor = backColor;
        UIColor *foreColor = [UIColor colorWithRed:0 green:0 blue:0 alpha:1];
        cell.textLabel.textColor = foreColor;

        cell.textLabel.text = @"row2";
    }
    return cell;
}

#pragma mark Table view delegate

- (void)tableView:(UITableView *)tableView didSelectRowAtIndexPath:(NSIndexPath *)indexPath
{
    NSIndexPath *path = [NSIndexPath indexPathForRow:0 inSection:[indexPath section]];
    UITableViewCell *cell = [tableView cellForRowAtIndexPath:path];
    [cell setSelectionStyle:UITableViewCellSelectionStyleBlue];

    [tableView selectRowAtIndexPath:path animated:YES scrollPosition:UITableViewScrollPositionNone];

}

- (void)tableView:(UITableView *)tableView didDeselectRowAtIndexPath:(NSIndexPath *)indexPath
{
    UITableViewCell *cell = [tvStat cellForRowAtIndexPath:indexPath];
    [cell setSelectionStyle:UITableViewCellSelectionStyleNone];
}

#pragma mark Table view Gestures

-(IBAction)singleTapFrom:(UIGestureRecognizer *)tapRecog
{

    CGPoint tapLoc = [tapRecog locationInView:tvStat];
    NSIndexPath *tapPath = [tvStat indexPathForRowAtPoint:tapLoc];

    NSIndexPath *seleRow = [tvStat indexPathForSelectedRow];
    if([seleRow section] != [tapPath section])
        [self tableView:tvStat didDeselectRowAtIndexPath:seleRow];
    else if (seleRow == nil )
        {}
    else if([seleRow section] == [tapPath section] || [seleRow length] != 0)
        return;

    if(!tapPath)
        [self.view endEditing:YES];

    [self tableView:tvStat didSelectRowAtIndexPath:tapPath];
}

我使用下面的方法，对我来说很好，

class MyTableViewCell : UITableViewCell {

                var defaultStateColor:UIColor?
                var hitStateColor:UIColor?

                 override func awakeFromNib(){
                     super.awakeFromNib()
                     self.selectionStyle = .None
                 }

// if you are overriding init you should set selectionStyle = .None

                override func touchesBegan(touches: Set<UITouch>, withEvent event: UIEvent?) {
                    if let hitColor = hitStateColor {
                        self.contentView.backgroundColor = hitColor
                    }
                }

                override func touchesEnded(touches: Set<UITouch>, withEvent event: UIEvent?) {
                    if let defaultColor = defaultStateColor {
                        self.contentView.backgroundColor = defaultColor
                    }
                }

                override func touchesCancelled(touches: Set<UITouch>?, withEvent event: UIEvent?) {
                    if let defaultColor = defaultStateColor {
                        self.contentView.backgroundColor = defaultColor
                    }
                }
            }

单元格选择的背景颜色可以通过界面构建器中的Storyboard设置: