简单无痛，对一些人来说可能是一个简单的选择。

_placeholderLabel.textColor

不建议制作，Apple可能会拒绝您的提交。

这适用于Swift <3.0:

myTextField.attributedPlaceholder = 
NSAttributedString(string: "placeholder text", attributes: [NSForegroundColorAttributeName : UIColor.redColor()])

在iOS 8.2和iOS 8.3 beta 4中测试。

斯威夫特3:

myTextfield.attributedPlaceholder =
NSAttributedString(string: "placeholder text", attributes: [NSForegroundColorAttributeName : UIColor.red])

斯威夫特4:

myTextfield.attributedPlaceholder =
NSAttributedString(string: "placeholder text", attributes: [NSAttributedStringKey.foregroundColor: UIColor.red])

斯威夫特4.2:

myTextfield.attributedPlaceholder =
NSAttributedString(string: "placeholder text", attributes: [NSAttributedString.Key.foregroundColor: UIColor.red])

我需要保持占位符的对齐，这样亚当的答案对我来说就不够了。

为了解决这个问题，我使用了一个小的变化，我希望也能帮助到你们:

- (void) drawPlaceholderInRect:(CGRect)rect {
    //search field placeholder color
    UIColor* color = [UIColor whiteColor];

    [color setFill];
    [self.placeholder drawInRect:rect withFont:self.font lineBreakMode:UILineBreakModeTailTruncation alignment:self.textAlignment];
}

自从ios6在UIViews中引入了带属性字符串，就可以像这样为占位符文本分配颜色:

if ([textField respondsToSelector:@selector(setAttributedPlaceholder:)]) {
  UIColor *color = [UIColor blackColor];
  textField.attributedPlaceholder = [[NSAttributedString alloc] initWithString:placeholderText attributes:@{NSForegroundColorAttributeName: color}];
} else {
  NSLog(@"Cannot set placeholder text's color, because deployment target is earlier than iOS 6.0");
  // TODO: Add fall-back code to set placeholder color.
}

此解决方案适用于Swift 4.1

    textName.attributedPlaceholder = NSAttributedString(string: textName.placeholder!, attributes: [NSAttributedStringKey.foregroundColor : UIColor.red])

我能做的最好的iOS7和更少的是:

- (CGRect)placeholderRectForBounds:(CGRect)bounds {
  return [self textRectForBounds:bounds];
}

- (CGRect)editingRectForBounds:(CGRect)bounds {
  return [self textRectForBounds:bounds];
}

- (CGRect)textRectForBounds:(CGRect)bounds {
  CGRect rect = CGRectInset(bounds, 0, 6); //TODO: can be improved by comparing font size versus bounds.size.height
  return rect;
}

- (void)drawPlaceholderInRect:(CGRect)rect {
  UIColor *color =RGBColor(65, 65, 65);
  if (SYSTEM_VERSION_GREATER_THAN_OR_EQUAL_TO(@"7.0")) {
    [self.placeholder drawInRect:rect withAttributes:@{NSFontAttributeName:self.font, UITextAttributeTextColor:color}];
  } else {
    [color setFill];
    [self.placeholder drawInRect:rect withFont:self.font];
  }
}