自从ios6在UIViews中引入了带属性字符串，就可以像这样为占位符文本分配颜色:

if ([textField respondsToSelector:@selector(setAttributedPlaceholder:)]) {
  UIColor *color = [UIColor blackColor];
  textField.attributedPlaceholder = [[NSAttributedString alloc] initWithString:placeholderText attributes:@{NSForegroundColorAttributeName: color}];
} else {
  NSLog(@"Cannot set placeholder text's color, because deployment target is earlier than iOS 6.0");
  // TODO: Add fall-back code to set placeholder color.
}

你可以重写drawPlaceholderInRect:(CGRect)rect来手动渲染占位符文本:

- (void) drawPlaceholderInRect:(CGRect)rect {
    [[UIColor blueColor] setFill];
    [[self placeholder] drawInRect:rect withFont:[UIFont systemFontOfSize:16]];
}

你可以改变占位符文本颜色的任何颜色，你想通过使用下面的代码。

UIColor *color = [UIColor lightTextColor];
YOURTEXTFIELD.attributedPlaceholder = [[NSAttributedString alloc] initWithString:@"PlaceHolder Text" attributes:@{NSForegroundColorAttributeName: color}];

另一个不需要子类化的选项-留空占位符，并将标签放在编辑按钮的顶部。管理标签就像你会管理占位符(清除一旦用户输入任何东西..)

我能做的最好的iOS7和更少的是:

- (CGRect)placeholderRectForBounds:(CGRect)bounds {
  return [self textRectForBounds:bounds];
}

- (CGRect)editingRectForBounds:(CGRect)bounds {
  return [self textRectForBounds:bounds];
}

- (CGRect)textRectForBounds:(CGRect)bounds {
  CGRect rect = CGRectInset(bounds, 0, 6); //TODO: can be improved by comparing font size versus bounds.size.height
  return rect;
}

- (void)drawPlaceholderInRect:(CGRect)rect {
  UIColor *color =RGBColor(65, 65, 65);
  if (SYSTEM_VERSION_GREATER_THAN_OR_EQUAL_TO(@"7.0")) {
    [self.placeholder drawInRect:rect withAttributes:@{NSFontAttributeName:self.font, UITextAttributeTextColor:color}];
  } else {
    [color setFill];
    [self.placeholder drawInRect:rect withFont:self.font];
  }
}

我需要保持占位符的对齐，这样亚当的答案对我来说就不够了。

为了解决这个问题，我使用了一个小的变化，我希望也能帮助到你们:

- (void) drawPlaceholderInRect:(CGRect)rect {
    //search field placeholder color
    UIColor* color = [UIColor whiteColor];

    [color setFill];
    [self.placeholder drawInRect:rect withFont:self.font lineBreakMode:UILineBreakModeTailTruncation alignment:self.textAlignment];
}