<input 
type="text" 
placeholder="enter your text" 
onfocus="this.placeholder = ''"
onblur="this.placeholder = 'enter your text'" />

演示在这里:jsfiddle

试试这个:

//auto-hide-placeholder-text-upon-focus
if(!$.browser.webkit){
$("input").each(
        function(){
            $(this).data('holder',$(this).attr('placeholder'));
            $(this).focusin(function(){
                $(this).attr('placeholder','');
            });
            $(this).focusout(function(){
                $(this).attr('placeholder',$(this).data('holder'));
            });

        });

}

/* Webkit */
[placeholder]:focus::-webkit-input-placeholder { opacity: 0; }
/* Firefox < 19 */
[placeholder]:focus:-moz-placeholder { opacity: 0; }
/* Firefox > 19 */
[placeholder]:focus::-moz-placeholder { opacity: 0; }
/* Internet Explorer 10 */
[placeholder]:focus:-ms-input-placeholder { opacity: 0; }

$("input[placeholder]").each(function () {
    $(this).attr("data-placeholder", this.placeholder);

    $(this).bind("focus", function () {
        this.placeholder = '';
    });
    $(this).bind("blur", function () {
        this.placeholder = $(this).attr("data-placeholder");
    });
});

对于一个纯基于CSS的解决方案:

input:focus::-webkit-input-placeholder  {color:transparent;}
input:focus::-moz-placeholder   {color:transparent;}
input:-moz-placeholder   {color:transparent;}

注意: 尚未被所有浏览器供应商支持。

参考:Ilia Raiskin用CSS隐藏焦点上的占位符文本。

你试过占位符attr吗?

<input id ="myID" type="text" placeholder="enter your text " />

编辑- - - - - -

我明白了，那就试试这个:

$(function () {

    $('#myId').data('holder', $('#myId').attr('placeholder'));

    $('#myId').focusin(function () {
        $(this).attr('placeholder', '');
    });
    $('#myId').focusout(function () {
        $(this).attr('placeholder', $(this).data('holder'));
    });


});

测试:http://jsfiddle.net/mPLFf/4/

编辑- - - - - -

实际上，由于占位符应该用来描述值，而不是输入的名称。我建议以下替代方案

html:

<label class="overlabel"> 
    <span>First Name</span>
    <input name="first_name" type="text" />
</label>

javascript:

$('.overlabel').each(function () {
    var $this = $(this);
    var field = $this.find('[type=text], [type=file], [type=email], [type=password], textarea');
    var span = $(this).find('> span');
    var onBlur = function () {
        if ($.trim(field.val()) == '') {
            field.val('');
            span.fadeIn(100);
        } else {
            span.fadeTo(100, 0);
        }
    };
    field.focus(function () {
        span.fadeOut(100);
    }).blur(onBlur);
    onBlur();
});

css:

.overlabel {
  border: 0.1em solid;
  color: #aaa;
  position: relative;
  display: inline-block;
  vertical-align: middle;
  min-height: 2.2em;
}
.overlabel span {
  position: absolute;
  left: 0;
  top: 0;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
.overlabel span, .overlabel input {
  text-align: left;
  font-size: 1em;
  line-height: 2em;
  padding: 0 0.5em;
  margin: 0;
  background: transparent;
  -webkit-appearance: none; /* prevent ios styling */
  border-width: 0;
  width: 100%;
  outline: 0;
}

测试:

http://jsfiddle.net/kwynwrcf/