抱歉添加了另一个答案，但我只是拉出了这样的东西，这创建了最接近uitextfield的占位符。

希望这能帮助到一些人。

-(void)textViewDidChange:(UITextView *)textView{
    if(textView.textColor == [UIColor lightGrayColor]){
        textView.textColor  = [UIColor blackColor]; // look at the comment section in this answer
        textView.text       = [textView.text substringToIndex: 0];// look at the comment section in this answer
    }else if(textView.text.length == 0){
        textView.text       = @"This is some placeholder text.";
        textView.textColor  = [UIColor lightGrayColor];
        textView.selectedRange = NSMakeRange(0, 0);
    }
}

-(void)textViewDidChangeSelection:(UITextView *)textView{
    if(textView.textColor == [UIColor lightGrayColor] && (textView.selectedRange.location != 0 || textView.selectedRange.length != 0)){
        textView.selectedRange = NSMakeRange(0, 0);
    }
}

我刚刚发现，在iOS 10中，你现在可以将UITextView转换为方法的UITextField，并在方法中设置占位符。刚试过，它不需要子类化UITextView就能工作。

下面是一个对我有用的例子:

-(void)customizeTextField:(UITextField *)textField placeholder:(NSString *)pText withColor:(UIColor *)pTextColor{

        textField.attributedPlaceholder = [[NSAttributedString alloc]
                                          initWithString:pText
                                          attributes:@{NSForegroundColorAttributeName:pTextColor}];
    }

为了将它用于UITextView，你只需要将它传递给方法，使用像这样的类型转换:

[self customizeTextField:(UITextField*)_myTextView placeholder:@"Placeholder" withColor:[UIColor blackColor]];

注:经过测试，我发现这个解决方案在iOS9上也很好。但是会在iOS8.x上导致崩溃

我找到了自己的解决方案

- (void)textViewDidBeginEditing:(UITextView *)textView
{
    if ([textView.text isEqualToString:PLACEHOLDER_TEXT])
    {
        textView.textColor = [UIColor lightGrayColor];
        dispatch_async(dispatch_get_main_queue(), ^
                       {
                           textView.selectedRange = NSMakeRange(0, 0);
                       });
    }
    else
    {
        textView.textColor = [UIColor blackColor];
    }

    [textView becomeFirstResponder];
}

- (void)textViewDidEndEditing:(UITextView *)textView
{
    if ([textView.text isEqualToString:@""])
    {
        textView.text = PLACEHOLDER_TEXT;
        textView.textColor = [UIColor lightGrayColor];
    }

    [textView resignFirstResponder];
}

- (BOOL)textView:(UITextView *)textView
shouldChangeTextInRange:(NSRange)range
 replacementText:(NSString *)text
{
    if (range.location == 0 && range.length == [[textView text] length] && [text isEqualToString:@""])
    {
        textView.text = PLACEHOLDER_TEXT;
        textView.textColor = [UIColor lightGrayColor];

        dispatch_async(dispatch_get_main_queue(), ^
                       {
                           textView.selectedRange = NSMakeRange(0, 0);
                       });

        return NO;
    }

    if ([textView.text isEqualToString:PLACEHOLDER_TEXT])
    {
        textView.text = @"";
        textView.textColor = [UIColor blackColor];
    }

    return YES;
}

你能做的是在文本属性中设置文本视图的初始值，并将textColor更改为[UIColor grayColor]或类似的东西。然后，每当文本视图变为可编辑时，清除文本并显示游标，如果文本字段再次为空，则将占位符文本放回。根据需要将颜色更改为[UIColor blackColor]。

它与UITextField中的占位符功能不完全相同，但很接近。

- (void)viewDidLoad {
    [super viewDidLoad];

    self.textViewEmpty = YES;

    // Text view
    self.textView = [[UITextView alloc] init];
    self.textView.translatesAutoresizingMaskIntoConstraints = NO; // For AutoLayout
    self.textView.delegate = self;
    self.textView.textColor = [UIColor grayColor];
    self.textView.text = @"Placeholder";

    // Add subview and constraints
}

#pragma mark - UITextView

- (BOOL)textViewShouldBeginEditing:(UITextView *)textView {
    if (self.isTextViewEmpty) {
        textView.textColor = [UIColor blackColor];
        textView.text = @"";
    }

    return YES;
}

- (void)textViewDidChange:(UITextView *)textView {
    if (textView.text.length > 0) {
        self.textViewEmpty = NO;
    } else {
        self.textViewEmpty = YES;
    }
}

- (BOOL)textViewShouldEndEditing:(UITextView *)textView {
    if (self.isTextViewEmpty) {
        textView.textColor = [UIColor lightGrayColor];
        textView.text = placeholderText;
    }

    return YES;
}

我用swift写了一个类。您可以在需要时导入这个类。

import UIKit

public class CustomTextView： UITextView {

private struct Constants {
    static let defaultiOSPlaceholderColor = UIColor(red: 0.0, green: 0.0, blue: 0.0980392, alpha: 0.22)
}
private let placeholderLabel: UILabel = UILabel()

private var placeholderLabelConstraints = [NSLayoutConstraint]()

@IBInspectable public var placeholder: String = "" {
    didSet {
        placeholderLabel.text = placeholder
    }
}

@IBInspectable public var placeholderColor: UIColor = CustomTextView.Constants.defaultiOSPlaceholderColor {
    didSet {
        placeholderLabel.textColor = placeholderColor
    }
}

override public var font: UIFont! {
    didSet {
        placeholderLabel.font = font
    }
}

override public var textAlignment: NSTextAlignment {
    didSet {
        placeholderLabel.textAlignment = textAlignment
    }
}

override public var text: String! {
    didSet {
        textDidChange()
    }
}

override public var attributedText: NSAttributedString! {
    didSet {
        textDidChange()
    }
}

override public var textContainerInset: UIEdgeInsets {
    didSet {
        updateConstraintsForPlaceholderLabel()
    }
}

override public init(frame: CGRect, textContainer: NSTextContainer?) {
    super.init(frame: frame, textContainer: textContainer)
    commonInit()
}

required public init?(coder aDecoder: NSCoder) {
    super.init(coder: aDecoder)
    commonInit()
}

private func commonInit() {
    NSNotificationCenter.defaultCenter().addObserver(self,
                                                     selector: #selector(textDidChange),
                                                     name: UITextViewTextDidChangeNotification,
                                                     object: nil)

    placeholderLabel.font = font
    placeholderLabel.textColor = placeholderColor
    placeholderLabel.textAlignment = textAlignment
    placeholderLabel.text = placeholder
    placeholderLabel.numberOfLines = 0
    placeholderLabel.backgroundColor = UIColor.clearColor()
    placeholderLabel.translatesAutoresizingMaskIntoConstraints = false
    addSubview(placeholderLabel)
    updateConstraintsForPlaceholderLabel()
}

private func updateConstraintsForPlaceholderLabel() {
    var newConstraints = NSLayoutConstraint.constraintsWithVisualFormat("H:|-(\(textContainerInset.left + textContainer.lineFragmentPadding))-[placeholder]",
                                                                        options: [],
                                                                        metrics: nil,
                                                                        views: ["placeholder": placeholderLabel])
    newConstraints += NSLayoutConstraint.constraintsWithVisualFormat("V:|-(\(textContainerInset.top))-[placeholder]",
                                                                     options: [],
                                                                     metrics: nil,
                                                                     views: ["placeholder": placeholderLabel])
    newConstraints.append(NSLayoutConstraint(
        item: placeholderLabel,
        attribute: .Width,
        relatedBy: .Equal,
        toItem: self,
        attribute: .Width,
        multiplier: 1.0,
        constant: -(textContainerInset.left + textContainerInset.right + textContainer.lineFragmentPadding * 2.0)
        ))
    removeConstraints(placeholderLabelConstraints)
    addConstraints(newConstraints)
    placeholderLabelConstraints = newConstraints
}

@objc private func textDidChange() {
    placeholderLabel.hidden = !text.isEmpty
}

public override func layoutSubviews() {
    super.layoutSubviews()
    placeholderLabel.preferredMaxLayoutWidth = textContainer.size.width - textContainer.lineFragmentPadding * 2.0
}

deinit {
    NSNotificationCenter.defaultCenter().removeObserver(self,
                                                        name: UITextViewTextDidChangeNotification,
                                                        object: nil)
}

}