我相信广泛的软件盗版通常意味着你对你产品的基本版本要价过高，你最终可以通过大幅降低入门版本的价格来赚更多的钱——市场甚至可能希望这个版本免费。关键是要正确划分市场，弄清楚谁能够支付什么。

As an example of this, look at Visual Studio vs Delphi/C++ Builder. The two used to be very competitive, with old Broderbund/Borland perhaps even ahead of Visual Studio at one time. And then Microsoft figured out they needed to give away a base version of Visual Studio that honestly has enough features for most of us to get by if we really needed to. The result? Delphi/C++ Builder completely lost the low end of the market where the students are that feed into the more-lucrative professional market. Now they're fading fast into irrelevance.

我会不断更新软件。确定一定有一些bug需要修复，并添加客户要求的新功能?当用户拥有盗版版本并对其感到满意时，他们会发现当前版本拥有更多功能，这可能会促使他们购买最新版本。

添加新功能不仅能让现有客户满意，还能吸引新客户。

并不是说这是你必须要走的路，但许多开发人员免费或低成本发布他们的软件，并从支持中获得收入。这听起来可能没有效果，但降低产品成本会极大地增加你的用户基础，所以即使只有1%的用户需要支持，你也会获得不错的收入。

我必须承认我没有阅读所有的答案和大量的评论，但这里是我对这个话题的看法:

专注于让软件的付费变得尽可能简单。想想Steam和iTunes。不诚实的人总是会竭尽全力不付钱，但我想如果你让它足够简单，大多数人会很乐意付钱给你。 保持低价。如果价格足够低(比如5美元)，它就会低于“实际上免费”的门槛，人们就会开始想“5美元不算什么，我还不如付钱”。

这两者结合起来将防止您诚实的客户试图获得您的软件的黑客副本。

你什么也做不了。一旦软件出现，它就会出现在那里。当然，你可以向相关网站发送各种法律威胁和下架通知。然后那些获得软件的人会把它发布到其他网站上。

如果软件还没有免费提供，你可以把它塞满DRM和版权保护等等....就会破裂。微软肯定花了数十亿美元试图阻止人们盗版Windows。我仍然认识一些人，他们运行盗版的Windows 7没有任何问题。

You can't prevent people from pirating your software. What you can do is make people feel your software is worth paying for. Some developers have noticed some effect simply from posting a polite and personal message on torrent sites. On the torrent for your software, post a comment saying you're the developer of this software, and while you're glad to see that people like it, the money from software sales goes directly to you and your dog and no one else, and you can't afford to keep making software if you don't get paid. So please consider buying a license.

一些公司仅仅通过善待顾客来打击盗版。让它成为人们想要使用的东西。以人们愿意支付的价格出售。为付费客户提供额外服务。为持有有效许可证的人员提供良好的支持。

Some people are going to pirate your software. There's nothing you can do to prevent it. And it only takes one copy to appear on one warez site, before it spreads and becomes impossible to take down. On the other hand, those people who pirated it most likely weren't prepared to pay for it anyway. If they hadn't been able to pirate it, they simply wouldn't have used it. So in that sense, you haven't lost anything. Remember who your paying customers are. They are the ones you have to satisfy in order to run a successful business. The ones who don't pay aren't your customers, so they're a lot less important.

你可能也会发现这篇博客文章很有趣。

最后，因为有些人很难接受世界不是非黑即白的这一事实，并且喜欢认为那些不把软件盗版等同于邪恶僵尸希特勒的人本身就是秘密的海盗，让我明确一点:

我不宽恕盗版行为。我并不是说你应该喜欢软件盗版者或者像对待自己的孩子一样对待他们。我只是说这是生活中不可避免的事实，太多的公司在“防止盗版”上花了大量的钱，但这并不能阻止盗版使用他们的软件，反而让付费用户使用软件变得不方便。

我所见过的最优雅的解决方案是在所有网页的底部用小字体写明“漏洞、warez、keygens、torrent文件、免费下载等会伤害该软件的发布者”。它游戏PageRank和(希望)导致搜索欺骗你的用户被发送到你的网站。