苹果刚刚公布了appstore.com的网址。

https://developer.apple.com/library/ios/qa/qa1633/_index.html

There are three types of App Store Short Links, in two forms, one for iOS apps, another for Mac Apps: Company Name iOS: http://appstore.com/ for example, http://appstore.com/apple Mac: http://appstore.com/mac/ for example, http://appstore.com/mac/apple App Name iOS: http://appstore.com/ for example, http://appstore.com/keynote Mac: http://appstore.com/mac/ for example, http://appstore.com/mac/keynote App by Company iOS: http://appstore.com// for example, http://appstore.com/apple/keynote Mac: http://appstore.com/mac// for example, http://appstore.com/mac/apple/keynote Most companies and apps have a canonical App Store Short Link. This canonical URL is created by changing or removing certain characters (many of which are illegal or have special meaning in a URL (for example, "&")). To create an App Store Short Link, apply the following rules to your company or app name: Remove all whitespace Convert all characters to lower-case Remove all copyright (©), trademark (™) and registered mark (®) symbols Replace ampersands ("&") with "and" Remove most punctuation (See Listing 2 for the set) Replace accented and other "decorated" characters (ü, å, etc.) with their elemental character (u, a, etc.) Leave all other characters as-is. Listing 2 Punctuation characters that must be removed. !¡"#$%'()*+,-./:;<=>¿?@[]^_`{|}~ Below are some examples to demonstrate the conversion that takes place. App Store Company Name examples Gameloft => http://appstore.com/gameloft Activision Publishing, Inc. => http://appstore.com/activisionpublishinginc Chen's Photography & Software => http://appstore.com/chensphotographyandsoftware App Name examples Ocarina => http://appstore.com/ocarina Where’s My Perry? => http://appstore.com/wheresmyperry Brain Challenge™ => http://appstore.com/brainchallenge

许多答案建议使用“itms”或“itms-apps”，但苹果并没有特别推荐这种做法。他们只提供以下方式打开App Store:

清单1从iOS应用程序启动App Store

NSString *iTunesLink = @"https://itunes.apple.com/us/app/apple-store/id375380948?mt=8";
[[UIApplication sharedApplication] openURL:[NSURL URLWithString:iTunesLink]];

参见https://developer.apple.com/library/ios/qa/qa1629/_index.html, 2014年3月更新。

对于支持iOS 6及以上版本的应用程序，苹果提供了一种应用内机制来呈现应用程序商店:SKStoreProductViewController

- (void)loadProductWithParameters:(NSDictionary *)parameters completionBlock:(void (^)(BOOL result, NSError *error))block;

// Example:
SKStoreProductViewController* spvc = [[SKStoreProductViewController alloc] init];
spvc.delegate = self;
[spvc loadProductWithParameters:@{ SKStoreProductParameterITunesItemIdentifier : @(364709193) } completionBlock:^(BOOL result, NSError *error){ 
    if (error)
        // Show sorry
    else
        // Present spvc
}];

注意，在iOS6上，如果有错误，completion块可能不会被调用。这似乎是一个在iOS 7中解决的错误。

2015年夏天开始……

-(IBAction)clickedUpdate
{
    NSString *simple = @"itms-apps://itunes.apple.com/app/id1234567890";
    [[UIApplication sharedApplication] openURL:[NSURL URLWithString:simple]];
}

将'id1234567890'替换为'id'和'您的十位数'

这在所有设备上都能完美地工作。 它会直接进入应用商店，没有重定向。 对全国所有商店都是可以的。 的确，你应该转而使用loadProductWithParameters，但如果链接的目的是更新你实际所在的应用程序:使用这种“老式”方法可能更好。

如果你想直接在app Store中打开应用，你应该使用:

itms-apps: / /……

这样，它将直接打开设备中的App Store应用程序，而不是先去iTunes，然后只打开App Store(当只使用itms://)

编辑时间:2017年4月。 itms-apps://实际上在iOS10中再次工作。我测试过了。

编辑:2013年4月。 这在iOS5及以上版本中不再适用。只使用

https://itunes.apple.com/app/id378458261

也没有更多的重定向。

它会直接打开应用商店

NSString *iTunesLink = @"itms-apps://itunes.apple.com/app/ebl- 
skybanking/id1171655193?mt=8";

[[UIApplication sharedApplication] openURL:[NSURL URLWithString:iTunesLink]];

所有的答案都过时了，不管用;使用下面的方法。

开发人员的所有应用: itms-apps: / / apps.apple.com/developer/developer-name/developerId

单一应用程序: itms-apps: / / itunes.apple.com/app/appId