为了增强@casey-chu和pirate rob的回答，这里有一个更跨浏览器兼容的方法:

    /* WebKit browsers */
input:focus::-webkit-input-placeholder { color:transparent; }

    /* Mozilla Firefox 4 to 18 */
input:focus:-moz-placeholder { color:transparent; }

    /* Mozilla Firefox 19+ */
input:focus::-moz-placeholder { color:transparent; }

    /* Internet Explorer 10+ */
input:focus:-ms-input-placeholder { color:transparent; }

/* Webkit */
[placeholder]:focus::-webkit-input-placeholder { opacity: 0; }
/* Firefox < 19 */
[placeholder]:focus:-moz-placeholder { opacity: 0; }
/* Firefox > 19 */
[placeholder]:focus::-moz-placeholder { opacity: 0; }
/* Internet Explorer 10 */
[placeholder]:focus:-ms-input-placeholder { opacity: 0; }

HTML:

<input type="text" name="name" placeholder="enter your text" id="myInput" />

jQuery:

$('#myInput').focus(function(){
  $(this).attr('placeholder','');
});
$('#myInput').focusout(function(){
  $(this).attr('placeholder','enter your text');
});

我喜欢将其打包到名称空间中，并在带有“占位符”属性的元素上运行……

$("[placeholder]").togglePlaceholder();

$.fn.togglePlaceholder = function() {
    return this.each(function() {
        $(this)
        .data("holder", $(this).attr("placeholder"))
        .focusin(function(){
            $(this).attr('placeholder','');
        })
        .focusout(function(){
            $(this).attr('placeholder',$(this).data('holder'));
        });
    });
};

$("input[placeholder]").focusin(function () {
    $(this).data('place-holder-text', $(this).attr('placeholder')).attr('placeholder', '');
})
.focusout(function () {
    $(this).attr('placeholder', $(this).data('place-holder-text'));
});

<input 
type="text" 
placeholder="enter your text" 
onfocus="this.placeholder = ''"
onblur="this.placeholder = 'enter your text'" />