关于所有基于getPackageName()策略实现的答案的一点是使用BuildConfig。APPLICATION_ID可能更直接，如果你使用相同的代码库构建多个应用程序，使用不同的应用程序id(例如，一个白标签产品)。

另一个可能对你有用的方法是Linkify。如果我有一个TextView，是要求用户评价应用程序，我可以链接两个词在文本中，使他们突出显示，当用户触摸他们，播放商店打开，准备他们的审查:

class playTransformFilter implements TransformFilter {
   public String transformUrl(Matcher match, String url) {
        return "market://details?id=com.qwertyasd.yourapp";
   }
}

class playMatchFilter implements MatchFilter {
    public boolean acceptMatch(CharSequence s, int start, int end) {
        return true;
    }
}
text1 = (TextView) findViewById(R.id.text1);
text1.setText("Please rate it.");
final Pattern playMatcher = Pattern.compile("rate it");
Linkify.addLinks(text1, playMatcher, "", 
                   new playMatchFilter(), new playTransformFilter());

你可以使用这个简单的代码来评估你的应用程序在你的活动。

try {
    Uri uri = Uri.parse("market://details?id=" + getPackageName());
    Intent goToMarket = new Intent(Intent.ACTION_VIEW, uri);
    startActivity(goToMarket);
} catch (ActivityNotFoundException e) {
    startActivity(new Intent(Intent.ACTION_VIEW,
    Uri.parse("http://play.google.com/store/apps/details?id=" + getPackageName())));
}

我使用这种方法让用户评价我的应用:

public static void showRateDialog(final Context context) {
    AlertDialog.Builder builder = new AlertDialog.Builder(context)
            .setTitle("Rate application")
            .setMessage("Please, rate the app at PlayMarket")
            .setPositiveButton("RATE", new DialogInterface.OnClickListener() {
                @Override
                public void onClick(DialogInterface dialog, int which) {
                    if (context != null) {
                        String link = "market://details?id=";
                        try {
                            // play market available
                            context.getPackageManager()
                                    .getPackageInfo("com.android.vending", 0);
                        // not available
                        } catch (PackageManager.NameNotFoundException e) {
                            e.printStackTrace();
                            // should use browser
                            link = "https://play.google.com/store/apps/details?id=";
                        }
                        // starts external action
                        context.startActivity(new Intent(Intent.ACTION_VIEW, 
                                Uri.parse(link + context.getPackageName())));
                    }
                }
            })
            .setNegativeButton("CANCEL", null);
    builder.show();
}

下面是我使用BuildConfig类的版本:

Intent marketIntent = new Intent(Intent.ACTION_VIEW, uri);

marketIntent.addFlags(Intent.FLAG_ACTIVITY_NO_HISTORY | Intent.FLAG_ACTIVITY_MULTIPLE_TASK);

if (Build.VERSION.SDK_INT >= Build.VERSION_CODES.LOLLIPOP) {
    marketIntent.addFlags(Intent.FLAG_ACTIVITY_NEW_DOCUMENT);
}

try {
    startActivity(marketIntent);
} catch (ActivityNotFoundException e) {
    startActivity(new Intent(Intent.ACTION_VIEW, Uri.parse("https://play.google.com/store/apps/details?id=" + BuildConfig.APPLICATION_ID)));
}

前提是你同时在谷歌Play Store和Amazon Appstore发布应用。我还处理过用户(尤其是中国用户)既没有应用商店又没有浏览器的情况。

public void goToMyApp(boolean googlePlay) {//true if Google Play, false if Amazone Store
    try {
       startActivity(new Intent(Intent.ACTION_VIEW, Uri.parse((googlePlay ? "market://details?id=" : "amzn://apps/android?p=") +getPackageName())));
    } catch (ActivityNotFoundException e1) {
        try {
            startActivity(new Intent(Intent.ACTION_VIEW, Uri.parse((googlePlay ? "http://play.google.com/store/apps/details?id=" : "http://www.amazon.com/gp/mas/dl/android?p=") +getPackageName())));
        } catch (ActivityNotFoundException e2) {
            Toast.makeText(this, "You don't have any app that can open this link", Toast.LENGTH_SHORT).show();
        }
    }
}