你可以在textview上设置一个标签。

MyUITextView.h

@interface MyUITextView : UITextView {
    UILabel* _placeholderLabel;
}

@property(nonatomic, assign)NSString *placeholder;

MyUITextView.m

@implementation MyUITextView

- (id)initWithFrame:(CGRect)frame {
    if (self = [super initWithFrame:frame]) {
        // Create placeholder
        viewFrame = CGRectMake(0, 0, frame.size.width, 15);
        _placeholderLabel = [[UILabel alloc] initWithFrame:viewFrame];
        _placeholderLabel.textColor = [UIColor lightGrayColor];
        [self addSubview:_placeholderLabel];

        // Add text changed notification 
        [[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(textChanged:) name:UITextViewTextDidChangeNotification object:nil];
    }
    return self;
}

- (void)setPlaceholder:(NSString *)placeholder {
    _placeholderLabel.text = placeholder;
}

- (NSString*)placeholder {
    return _placeholderLabel.text;
}

#pragma mark UITextViewTextDidChangeNotification

- (void)textChanged:(NSNotification *)notification {
    _placeholderLabel.hidden = ([self.text lenght] == 0);
}

@end

修改占位符文本颜色最简单的方法是通过XCode故事板接口构建器。选择感兴趣的UITextField并打开右侧的标识检查器。单击User Defined Runtime Attributes中的加号，并添加一个新行，其中Key Path为_placeholderLabel。输入颜色和值到你想要的颜色。

你可以在UITextView上设置标签

[UITextView addSubView:lblPlaceHoldaer];

并隐藏在TextViewdidChange方法上。

这是一个简单易行的方法。

简单的Swift 3解决方案

添加UITextViewDelegate到类中

设置你的textview .delegate = self

创建placeholderLabel和位置它在你的textview

现在动画placeholderLabel。alpha在textViewDidChange:

  func textViewDidChange(_ textView: UITextView) {
    let newAlpha: CGFloat = textView.text.isEmpty ? 1 : 0
    if placeholderLabel.alpha != newAlpha {
      UIView.animate(withDuration: 0.3) {
        self.placeholderLabel.alpha = newAlpha
      }
    }
  }

你可能不得不使用placeholderLabel位置来设置它，但这应该不会太难

简单地创建UITextView的@IBDesignable子类:

@IBDesignable class AttributedTextView: UITextView {

    private let placeholderLabel = UILabel()

    @IBInspectable var placeholder: String = "" {

        didSet {

            setupPlaceholderLabelIfNeeded()
            textViewDidChange()
        }
    }

    override var text: String! {

        didSet {
            textViewDidChange()
        }
    }

    //MARK: - Initialization

    override func awakeFromNib() {
        super.awakeFromNib()

        setupPlaceholderLabelIfNeeded()
        NotificationCenter.default.addObserver(self, selector: #selector(textViewDidChange), name: .UITextViewTextDidChange, object: nil)
    }

    //MARK: - Deinitialization

    deinit {
        NotificationCenter.default.removeObserver(self)
    }

    //MARK: - Internal

    func textViewDidChange() {

        placeholderLabel.isHidden = !text.isEmpty
        layoutIfNeeded()
    }

    //MARK: - Private

    private func setupPlaceholderLabelIfNeeded() {

        placeholderLabel.removeFromSuperview()
        placeholderLabel.frame = CGRect(x: 0, y: 8, width: frame.size.width, height: 0)
        placeholderLabel.textColor = UIColor.lightGray
        placeholderLabel.text = placeholder

        placeholderLabel.sizeToFit()

        insertSubview(placeholderLabel, at: 0)
    }
}

然后在标识检查器中设置占位符:

抱歉添加了另一个答案，但我只是拉出了这样的东西，这创建了最接近uitextfield的占位符。

希望这能帮助到一些人。

-(void)textViewDidChange:(UITextView *)textView{
    if(textView.textColor == [UIColor lightGrayColor]){
        textView.textColor  = [UIColor blackColor]; // look at the comment section in this answer
        textView.text       = [textView.text substringToIndex: 0];// look at the comment section in this answer
    }else if(textView.text.length == 0){
        textView.text       = @"This is some placeholder text.";
        textView.textColor  = [UIColor lightGrayColor];
        textView.selectedRange = NSMakeRange(0, 0);
    }
}

-(void)textViewDidChangeSelection:(UITextView *)textView{
    if(textView.textColor == [UIColor lightGrayColor] && (textView.selectedRange.location != 0 || textView.selectedRange.length != 0)){
        textView.selectedRange = NSMakeRange(0, 0);
    }
}