适用于iOS 6.0 +

[textfield setValue:your_color forKeyPath:@"_placeholderLabel.textColor"];

希望能有所帮助。

注意:苹果可能会拒绝(0.01%的机会)你的应用程序，因为我们正在访问私有API。这两年以来，我一直在我的所有项目中使用这个功能，但苹果并没有要求我这么做。

在Swift 3中

import UIKit

let TEXTFIELD_BLUE  = UIColor.blue
let TEXTFIELD_GRAY  = UIColor.gray

class DBTextField: UITextField {
    /// Tetxfield Placeholder Color
    @IBInspectable var palceHolderColor: UIColor = TEXTFIELD_GRAY
    func setupTextField () {
        self.attributedPlaceholder = NSAttributedString(string:self.placeholder != nil ? self.placeholder! : "",
                                                            attributes:[NSForegroundColorAttributeName: palceHolderColor])
    }
}

class DBLocalizedTextField : UITextField {
    override func awakeFromNib() {
        super.awakeFromNib()
        self.placeholder = self.placeholder
    }
}

这适用于Swift <3.0:

myTextField.attributedPlaceholder = 
NSAttributedString(string: "placeholder text", attributes: [NSForegroundColorAttributeName : UIColor.redColor()])

在iOS 8.2和iOS 8.3 beta 4中测试。

斯威夫特3:

myTextfield.attributedPlaceholder =
NSAttributedString(string: "placeholder text", attributes: [NSForegroundColorAttributeName : UIColor.red])

斯威夫特4:

myTextfield.attributedPlaceholder =
NSAttributedString(string: "placeholder text", attributes: [NSAttributedStringKey.foregroundColor: UIColor.red])

斯威夫特4.2:

myTextfield.attributedPlaceholder =
NSAttributedString(string: "placeholder text", attributes: [NSAttributedString.Key.foregroundColor: UIColor.red])

自从ios6在UIViews中引入了带属性字符串，就可以像这样为占位符文本分配颜色:

if ([textField respondsToSelector:@selector(setAttributedPlaceholder:)]) {
  UIColor *color = [UIColor blackColor];
  textField.attributedPlaceholder = [[NSAttributedString alloc] initWithString:placeholderText attributes:@{NSForegroundColorAttributeName: color}];
} else {
  NSLog(@"Cannot set placeholder text's color, because deployment target is earlier than iOS 6.0");
  // TODO: Add fall-back code to set placeholder color.
}

简单无痛，对一些人来说可能是一个简单的选择。

_placeholderLabel.textColor

不建议制作，Apple可能会拒绝您的提交。

Swift 3.0 +故事板

为了改变故事板中的占位符颜色，使用next代码创建一个扩展。(如果您认为可以更新此代码，可以更清晰、更安全)。

extension UITextField {
    @IBInspectable var placeholderColor: UIColor {
        get {
            guard let currentAttributedPlaceholderColor = attributedPlaceholder?.attribute(NSForegroundColorAttributeName, at: 0, effectiveRange: nil) as? UIColor else { return UIColor.clear }
            return currentAttributedPlaceholderColor
        }
        set {
            guard let currentAttributedString = attributedPlaceholder else { return }
            let attributes = [NSForegroundColorAttributeName : newValue]

            attributedPlaceholder = NSAttributedString(string: currentAttributedString.string, attributes: attributes)
        }
    }
}

Swift 4版本

extension UITextField {
    @IBInspectable var placeholderColor: UIColor {
        get {
            return attributedPlaceholder?.attribute(.foregroundColor, at: 0, effectiveRange: nil) as? UIColor ?? .clear
        }
        set {
            guard let attributedPlaceholder = attributedPlaceholder else { return }
            let attributes: [NSAttributedStringKey: UIColor] = [.foregroundColor: newValue]
            self.attributedPlaceholder = NSAttributedString(string: attributedPlaceholder.string, attributes: attributes)
        }
    }
}

Swift 5版本

extension UITextField {
    @IBInspectable var placeholderColor: UIColor {
        get {
            return attributedPlaceholder?.attribute(.foregroundColor, at: 0, effectiveRange: nil) as? UIColor ?? .clear
        }
        set {
            guard let attributedPlaceholder = attributedPlaceholder else { return }
            let attributes: [NSAttributedString.Key: UIColor] = [.foregroundColor: newValue]
            self.attributedPlaceholder = NSAttributedString(string: attributedPlaceholder.string, attributes: attributes)
        }
    }
}